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Marketing Executive, Truefitt

4 weeks ago

Kuala Lumpur, Malaysia BAKHACHE LUXURIES (M) SDN BHD Full time

JOB SUMMARY:
The Marketing Communications Executive is responsible for developing and implementing communication strategies to promote the company’s products and services.

This includes creating content, managing public relations, overseeing advertising and maintaining consistent brand messaging.

The Executive is to collaborate with the team to ensure effective communications both internally and externally. Analysing campaign performance and adapting strategies are some of the key responsibilities.

**Daily Tasks**:
Responsibilities include a mix of creativity, strategic thinking and effective communication skills. The daily tasks are based on the specific needs and goals of the brand of which are:
**Strategy Development**: Planning and developing marketing communications strategies aligned with the overall business goals of the brand

**Content Creation**: Creating and overseeing the production of marketing material including online and offline content that support campaigns and promotions for the brand

**Social Media Management**:Managing social media accounts, creating engaging content and monitoring online presence to enhance brand visibility of the brand.
- **Media**:Build and maintain relationships with the media, handle press releases and manage the brand’s public image via interviews etc. Also identify and target key media outlets and influencers relevant to our brand.
- **Public Relations**:Devise creative public relations strategies that fit company profile. Develop effective PR plans using appropriate strategies and tactics.

**Advertising Co-ordination**:Plan and co-ordinate advertising campaigns across the various channels such as print, digital and social media

**Event Management**: Organise and promote events to enhance brand image, awareness and engagement

**Collaboration**:To work closely with teams - sales, product development and design to ensure consistent messaging of the brand’s overall objectives.

**Market Research**:Stay informed of industry trends, competitors and customer preferences

**Brand Management**:Ensure consistent messaging and identity across all communication channels.

**Customer Communication**:Always develop effective communication strategies for customer engagement and retention

**Crisis Management**:Be prepared to handle and address any negative publicity or crises that may occur
- Organize and coordinate PR activities.
- Use a variety of channels (TV, press, internet etc.) to maximize brand exposure.
- Liaise with team management to ensure consistency in promoting brand image.
- Arrange for interviews or public speaking events and construct press releases.
- Assess opportunities for sponsorships and other partnerships and manage relations.
- Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.

Pay: RM2,700.00 - RM3,500.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Maternity leave
- Parental leave
- Vision insurance

Schedule:

- Day shift

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)