Digital Marketing Executive

2 weeks ago


Kuala Lumpur, Malaysia Perdana University Full time

Key Responsibilities:

- Execute high-performing media buys that support company growth and achieve a high return on advertising sales.
- Be accountable for overall ad performance and profitability which includes reviewing of campaign performances over the weekend and ensuring positive user experience from advertisements.
- Conduct thorough market research and analysis to identify target audiences, media channels, and trends.
- Collate data and analysis for presentation purposes, including monthly meetings and weekly meetings with cross-functional teams such as copywriting and design teams
- Review and provide feedback on creatives from designers
- Work closely with superior in developing and executing the University’s marketing strategies.
- Carry out activities associated with the recruitment of students and the sales and marketing of products and services offered by the University, based on the Key Performance Index (KPI) target set.
- To explore and develop new opportunities, new channels, or new collaboration for student recruitments.
- To work in a team to achieve business goals and student recruitment targets.
- To network and communicate with school counselors on activities carried out by each faculty as well as the marketing division.
- To organize and participate in all marketing and sales activities, roadshows, education fairs, school visits, and other ad hoc marketing activities.
- Assist in preparation work and monitoring of advertisement materials, publications, and digital marketing.
- Maintain a close relationship with the local and international agents. Assist in recruitment activities of new local and international agents for market expansion.
- Able to gather, analyze and process market intelligence reports, materials and recruitment trends, government regulations, and competitor’s strategies from time to time basis.
- Handle any other ad-hoc projects or tasks as assigned.

**Requirements**:

- Minimum Degree in related field of marketing, business administration and/or sales study.

**Job Types**: Full-time, Contract
Contract length: 24 months

Pay: RM1,880.80 - RM6,825.86 per month

Schedule:

- Day shift
- Monday to Friday
- Weekend jobs

Application Deadline: 05/10/2024
Expected Start Date: 05/15/2024



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