Marketing Manager

7 months ago


Puchong, Malaysia Funhub TV Sdn Bhd Full time

Marketing & Brand Strategy
- Lead the development of annual marketing plans, outlining key campaigns, objectives and KPIs.
- Develop and refine the app’s positioning, ensuring it resonates with target users and reflects the company's values and mission.
- Create and maintain app guidelines, ensuring consistent apps across all marketing materials and touchpoints.
- Conduct regular audits to assess app perception, monitor market trends, and identify opportunities for refinement.
- Collaborate with design team to create compelling visual assets that align with the app identity.
- Collaborate with sales teams to align marketing efforts with sales goals, providing them with necessary tools and materials.
- Define target user segments and develop personalized marketing strategies to address their needs and preferences.
- Plan and execute product-specific marketing campaigns, coordinating efforts across various marketing channels.
- Ensure effective utilization of marketing budgets to support various marketing activities while maintaining fiscal responsibility and adherence to budgetary constraints.

Digital Marketing
- Oversee the company's social media presence, creating content calendars, and managing engagement across platforms.
- Develop and execute content marketing strategies, including blog posts, articles, and educational materials.
- Implement and monitor paid campaigns, optimizing strategies for maximum ROI.
- To use data analytics tools to track website traffic, user behaviour, and campaign performance, making data-driven adjustments.

Public Relations
- Cultivate relationship with media partners, KOCs, KOLs and industry influencers to secure media coverage and cooperation.
- Monitor media mentions and online reviews, responding promptly to maintain a positive app image.
- Plan and coordinate press events, app launches, and media interviews.
- Manage crisis communication and negative press, responding effectively to mitigate potential reputation damage.

Pay: RM5,000.00 - RM8,000.00 per month

**Benefits**:

- Maternity leave
- Opportunities for promotion
- Parental leave

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 5 years (preferred)
- Digital marketing: 5 years (preferred)

**Language**:

- Mandarin (preferred)
- English (preferred)



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