Digital & Social Insights Analyst (Freelance)

2 weeks ago

Kuala Lumpur, Malaysia Media.Monks Full time

**Description**:
MediaMonks is looking for a Data and Insights Analyst to join our team and help drive initiatives across new business and our stable of clients. In this position you will drive qualitative and quantitative research, conduct trend and insight desk research, manage relationships with external research agencies, and develop high quality, unique insights to inform growth strategies and new business pitches.

**In this role you will**:

- Support research design and planning: Assist in defining research objectives, scope, and methodology, contributing to the development of customized research plans that address client needs and align with project goals. Demonstrate the capability to manage and execute selected research projects independently, while still adhering to the agency's research standards and client expectations.
- Conduct primary and secondary research: Gather data through various research methods such as surveys, interviews, focus groups, and desk research, ensuring accuracy and reliability in data collection and analysis.
- Analyze data and contribute to insights development: Identify patterns and trends in both quantitative and qualitative data, working towards actionable insights that inform creative strategies.
- Prepare research deliverables and participate in meetings: Assist in creating research reports, presentations, and other client deliverables, while actively participating in client and internal team meetings to provide updates on research progress.
- Collaborate with cross-functional teams and support project execution: Work closely with internal teams to ensure smooth project execution, contributing to the successful delivery of research findings and insights. Take responsibility for independently managing and delivering selected research projects, showcasing the ability to work autonomously while maintaining effective communication with relevant stakeholders.
- Assist in conducting social listening, brand audits, and content analysis for existing and prospective clients, using relevant tools and methodologies to contribute to the development of insights and creative strategies.
- Assist in defining KPIs, measurement frameworks, and conducting post-campaign analysis: Collaborate with internal teams to help establish project KPIs and measurement frameworks, supporting the tracking and evaluation of campaign performance. Contribute to post-campaign analysis, assisting in the preparation of comprehensive reports and insights to inform future projects.
- Resourcefulness in secondary desktop research and trend-spotting is a major plus: Show proficiency in conducting secondary desktop research and the ability to spot emerging trends that can contribute to the development of insights and creative strategies for client projects.
- Support audience profiling and segmentation: Assist in developing audience profiles and segmentation strategies through various research methodologies, contributing to targeted and relevant creative approaches for client projects.
- Familiarity with research types for pitches: Be acquainted with a range of research approaches relevant to creative agency pitches, such as brand audits, competitive analysis, topical analysis, market assessment, consumer insights, and trend identification.
- Provide ad hoc Digital Marketing support & expertise across different social media campaigns: from KPI setting, to media planning, execution of social advertising campaigns, measurements/analytics of influencers, channel optimization, and reporting (Training will be provided)

**Requirements**:

- 4+ years' experience operating in a Strategy / Research / Insights function, ideally within a digital agency environment.
- Excellent communication, organizational, and presentation skills.
- Experience in explaining the technical details of analytics in a non-technical way to people outside the disciplines.
- Experience working with global accounts.
- Strategic thinking with strong knowledge of digital marketing.
- Strong customer journey planning across digital and offline channels.
- Understanding of modern online analytical techniques.
- High-level numeracy and analysis skills.
- Proficiency in data analysis and data visualization;
- Work with distributed teams in multiple time zones.
- Genuine interest in learning about influencer marketing is a plus

**Technical requirements**:

- Experience building audience segments in GlobalWebIndex (GWI)
- Experience working with Social Listening, Analytics and trend spotting tools:

- Experience with Meltwater and / or Brandwatch is a plus
- TrendPop, CreatorIQ and TikTok Marketplace
- Experience working with Campaign Operations teams using Adobe Campaign or similar.
- Website analytics tools (e.g., Google Analytics, Adobe Site Catalyst).
- Social analytics tools (e.g., Sysomos, Radian 6).
- Data visualization tools (e.g., Qlikview, Tableau).
- Google Suite, Google Analytics, Facebook Ads Manager, TikTok Ads Manager, YouTube Analyt

  • Digital Analyst

    4 weeks ago

    Kuala Lumpur, Malaysia Dentsu Aegis Network Full time

    The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables. Job Title: Digital Analyst **Job Description**: Key Responsibilities: . Deliver creative analytics solutions for campaigns with hands on experience on GA360, Adobe analytics and Omniture - Communicate clear data, analysis and actionable...

  • Account Executive

    4 weeks ago

    Kuala Lumpur, Malaysia IH Digital Full time

    **[MY] Account Executive - Social Media (Malay Content) | Content | Kuala Lumpur, Malaysia**: **Our Team** Digital 38 Group is a 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Founded in 2006, we have 100+ digital specialists that could cater to your diverse digital needs. Digital 38 Group - comprising IH Digital,...

  • Remote Freelance Sales

    4 weeks ago

    Kuala Lumpur, Malaysia IT Hub Technologies Full time

    Job description: 1. Finding potential clients through digital platforms 2. Generating leads through calls, messaging and other social media platforms 3. Good understanding of English (writing & speaking) Job criteria: 1. It is a freelance remote-based job for students/part timer 3. Income is based on commissions 4. Anyone passionate in sales & marketing...

  • Social Media Account Executive

    4 weeks ago

    Kuala Lumpur, Malaysia Digital 38 Sdn. Bhd. Full time

    **Our Team** Digital 38 Group is a 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Founded in 2006, we have 100+ digital specialists that could cater to your diverse digital needs. Digital 38 Group - comprising IH Digital, D38 and Asia Travel Club - aims to simplify digital marketing, eCommerce and social media...

  • Social Media Account Executive

    4 weeks ago

    Kuala Lumpur, Malaysia Digital 38 Sdn. Bhd. Full time

    **Our Team** Digital 38 Group is a 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Founded in 2006, we have 100+ digital specialists that could cater to your diverse digital needs. Digital 38 Group - comprising IH Digital, D38 and Asia Travel Club - aims to simplify digital marketing, eCommerce and social media...

  • Social Media Account Executive

    4 weeks ago

    Kuala Lumpur, Malaysia Digital 38 Sdn. Bhd. Full time

    **Our Team** Digital 38 Group is a 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Founded in 2006, we have 100+ digital specialists that could cater to your diverse digital needs. Digital 38 Group - comprising IH Digital, D38 and Asia Travel Club - aims to simplify digital marketing, eCommerce and social media...

  • Digital Marketing

    4 weeks ago

    Kuala Lumpur, Malaysia Social Bee Sdn Bhd Full time

    **Position: Digital Marketing Executive** **Salary range: RM2,800 - RM3,200** **Working Hours: 9am - 6pm; Monday - Friday** **Location : Old Klang Road, Kuala Lumpur** **Job Scope**: - To create creative and engaging content to gain traction across the various social media platforms as well as managing them. - To assist with managing social media...

  • Livestream & Social Content Manager

    4 weeks ago

    Kuala Lumpur, Malaysia Flywheel Digital Full time

    **About Flywheel Digital** Flywheel operates a leading cloud-based digital commerce platform across the world’s major digital marketplaces. It enables our clients to access near real-time performance measurement and improve sales, share, and profit. Through our expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, we...

  • Data Analyst

    4 weeks ago

    Kuala Lumpur, Malaysia Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...

  • Freelancer SEO

    4 weeks ago

    Kuala Lumpur, Malaysia Asian Technology Solution Sdn Bhd Full time

    Calling all Freelance SEO Specialists ! We have an exciting opportunity to collaborate and drive exceptional SEO results for our clients. If you're passionate about delivering top-notch SEO strategies, optimising content, and achieving remarkable organic growth, let's connect and explore the possibilities together. Join forces with us and let's make a...

  • Social Media Digital Marketing Specialist

    4 weeks ago

    Kuala Lumpur, Malaysia REGENERATION RESOURCES Full time

    We are looking for a creative and enthusiastic Social Media Digital Marketing Specialist who is a fluent speaker of Vietnamese to join our team. As a Social Media Digital Marketing Specialist, you will be responsible for managing our brand's online presence, developing and implementing effective social media strategies, and driving engagement to maximize...

  • Marketing Assistant

    9 hours ago

    Kuala Lumpur, Malaysia Atomiz Media Full time

    Marketing Assistant (Remote & Freelance) If you are detail-oriented, organised, and thrive in fast-paced environments, we invite you to join our team as a Marketing Assistant. **About Us** **Key Responsibilities** - Ensure completeness and correctness of data. - Social Media Posting - Graphic designs - Video Editing **Requirements**: - Proficiency in...

  • Digital Media Executive

    4 weeks ago

    Kuala Lumpur, Malaysia Digital 38 Sdn. Bhd. Full time

    **Our Team** Digital 38 Group is a 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Founded in 2006, we have 100+ digital specialists that could cater to your diverse digital needs. Digital 38 Group - comprising IH Digital, D38 and Asia Travel Club - aims to simplify digital marketing, eCommerce and social media...

  • Digital Media Executive

    4 weeks ago

    Kuala Lumpur, Malaysia Digital 38 Sdn. Bhd. Full time

    **Our Team** Digital 38 Group is a 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Founded in 2006, we have 100+ digital specialists that could cater to your diverse digital needs. Digital 38 Group - comprising IH Digital, D38 and Asia Travel Club - aims to simplify digital marketing, eCommerce and social media...

  • Digital User Experience

    4 weeks ago

    Kuala Lumpur, Malaysia IT Consulting Company Full time

    1. App User Experience Enhancement: - Lead the enhancement of user experience within digital product, focusing on feature improvements and user-friendly navigation. - Propose and oversee new feature development based on data-driven insights. 2. User Feedback and Sentiment Analysis: - Develop mechanisms for effective feedback collection and analysis. -...

  • Digital user experience

    1 week ago

    Kuala Lumpur, Malaysia It Consulting Company Full time

    1. App User Experience Enhancement:- Lead the enhancement of user experience within digital product, focusing on feature improvements and user-friendly navigation.- Propose and oversee new feature development based on data-driven insights.2. User Feedback and Sentiment Analysis:- Develop mechanisms for effective feedback collection and analysis.- Perform...

  • Social Media Manager

    4 weeks ago

    Kuala Lumpur, Malaysia Oroapac (M) Sdn Bhd Full time

    Manage and oversee OnePlus Social Media channels including strategy planning implementation and reporting. - Handle social media campaign management for product brand or promotional campaigns from strategizing and planning to goal setting execution and reporting. - Provide data-based findings insights and suggestions for improvement in reporting on Social...

  • Social & Digital Copywriter

    4 weeks ago

    Kuala Lumpur, Malaysia Onyx Island Pte. Ltd. Full time

    **Responsibilities** - Crafting compelling and engaging copy for various digital platforms, including social media channels, websites, and digital advertising campaigns. - Developing content strategies and messaging that align with the brand's objectives and target audience. - Contributing to brainstorming sessions and creative ideation meetings to generate...

  • SEO & Social Media Content Specialist

    4 weeks ago

    Kuala Lumpur, Malaysia OKEH GAMING TV SDN. BHD. Full time

    We're a Youtube Company (6.7Mil+ channel) and We are looking to hire a SEO & Social Media Content Specialist to join our Creative Team! The position is available as full-time / part-time / freelance basis. Job Responsibilities: - Crafting SEO Optimization strategies for Youtube, Instagram and other social media platforms - SEO Research using proven SEO...

  • Digital Marketing Executive

    7 days ago

    Kuala Lumpur, Malaysia AnywhereWork Sdn. Bhd. Full time

    **Job Descriptions**: Result Analysis - Measure and report performance of all digital marketing campaigns (Mainly Facebook and Instagram), and assess against targets (ROI and KPIs) - Analyze campaign performance data to identify trends, insights, and opportunities for improvement - Experience with A/B testing and multivariate experiments and solid knowledge...