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Digital Marketing Manager
3 weeks ago
Responsible for developing and leading the implementation and integration of marketing, branding and communication strategies on both online and offline platforms.
- Conceptualise, oversee and integrate the digital and traditional marketing/branding communication on promotion campaigns that builds sales and consumer engagement.
- Lead digital marketing and plan digital strategy which includes content planning on web, e-DM and social media which Cosway is present.
- Engage in cross-functional collaboration with other departments to effectively execute and finalize company’s projects (Event examples like Annual Leadership Convention, Festive or Corporate campaigns which requires fb livestream, roadshows or events)
- Monitor best practices for measuring the impact of Social Media Campaigns and analyse, review and report on effectiveness to maximize results.
- Lead a team of designers and copy writers to develop creative that is consistent across all channels of communication.
- Oversee and integrate the digital marketing/branding strategies and campaigns for brand building and consumer engagement. This includes content strategy on web and social media, advertising (SEM, Display Ads, KOLs) and PR / CSR campaigns
- Key liaison to digital agencies - monitoring and monthly planning on online activities and campaigns.
**; Requirements**:
- Excellent understanding of digital marketing concepts and best practices
- Good proficiency in written and spoken English, proficiency in Mandarin is an added advantage
- Familiar with editing software programs such as Adobe products would be an added advantage.
- Possess good planning, organizing, coordinating, presentation and time management skills
- Creative, resourceful, self-motivated, result oriented and a team player to meet deadline
- Must possess at least a Bachelor Degree in Marketing/Digital Marketing/ Journalism/ Advertising/ Media or equivalent.
- Minimum work experience of 5 years in digital marketing of which at least 2-3 years leading a team.
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