Digital Marketing Manager
7 days ago
Join our team and be part of a dynamic and fast-paced environment where your digital marketing expertise will contribute to the growth and success of our fintech firm._
**Requirements**:
**Responsibilities**:
- Develop and Implement Digital Marketing Strategies:
- Create and execute comprehensive digital marketing strategies to enhance brand awareness, attract new customers, and retain existing clients.
- Stay up-to-date with the latest industry trends and developments, continuously refining marketing strategies to maintain a competitive edge.
- Content Creation and Management:
- Collaborate with the design team to create visually appealing and compelling digital assets such as banners, infographics, videos, and other promotional materials.
- Ensure all content is optimised for search engines (SEO) and adheres to brand guidelines.
- Paid Advertising and Campaign Management:
- Plan and execute paid advertising campaigns across various digital platforms, including Google Ads, social media advertising, and affiliate networks.
- Monitor and analyse campaign performance, making data-driven optimisations to improve ROI and maximize results.
- Conduct A/B testing and implement conversion rate optimization (CRO) strategies to improve campaign effectiveness.
- Social Media Management:
- Develop and execute social media strategies to enhance brand visibility and engage with the target audience.
- Manage social media accounts, including content creation, scheduling, community management, and monitoring online conversations.
- Leverage social media platforms to increase brand awareness, drive website traffic, and generate leads.
- Analytics and Reporting:
- Track and analyse key performance indicators (KPIs) and campaign metrics to evaluate marketing effectiveness.
- Prepare regular reports detailing campaign performance, providing actionable insights, and recommendations for continuous improvement.
- Utilise data-driven insights to optimize marketing strategies and tactics.
**Qualifications**:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in digital marketing, preferably within the fintech/brokerage industry.
- Proven track record of developing and executing successful digital marketing strategies.
- Strong proficiency in English and Mandarin, with excellent verbal and written communication skills.
- Experience with marketing automation tools, web analytics platforms, and CRM systems.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Up-to-date with the latest industry trends and best practices in digital marketing.
**Benefits**
- Rewarding career development with regional exposures.
- Continuous Team Building activities.
- Festive seasons and monthly birthday celebrations.
- Free-flow snacks and drinks in the office pantry.
- Medical, Dental, Optical & Gym benefits and various types of leaves.
- Smart casual working attire.
- Young, vibrant and open work culture.
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