Marketing Assistant
6 months ago
CORE RESPONSIBILITIES:
- Assist in plan, budget and execute campaigns across variety of media channels
- Accountable to gather market information and formulate monthly marketing campaign
- Assist in marketing, EDM, media plan and selection, PR and editorial write ups to press and magazines
- Prepares marketing materials and carries out through advertisement and web page, and encourage traffic to company’s website
- Implement and execute the strategy of in-store events, atrium / outdoor events, joint Promotions and tie-ups with relevant Business Partners to drive traffic into our stores and to increase sales and brand awareness
- Oversees advertising to generate sales and maintain good working relationships with brand principals to minimize out of pocket expenses and tap on brand principals' marketing initiatives
- Accountable to develop and maintain professional relationship with Landlord for publicity sites, atrium fair locations, A&P opportunities and best exposure for stores and brands through their event calendar activities
- Work closely with creative department to develop relevant communication collateral and In-Store Responsibilities window display with promotional theme
- Create marketing collaterals, artwork review and copywriting for both print and internet content.
- Draft PR kit for new product/brand launch and disseminate to media partners
- Coordinate all social media aspects for the Business Units.
- Monthly marketing activities report to various HODs
JOB REQUIREMENTS:
- Diploma / Degree in Marketing / Business Management / Mass Communication or equivalent
- Minimum 2 years of working experience, preferably in retail industry with good knowledge of the market and strong media contacts is a plus point
- Strong commands of English language in steer technical contents into attractive marketing content
- Proficient in different marketing media or IT tools
- Able to excel under pressure, work on several concurrent projects, handle tight deadline and well-organized
- Adaptable, communicate effectively with all levels of people, and work well with several other teams (channel sales, retail operations, creative, merchandising)
- Excellent interpersonal skills, analytical, resourceful, creative, pro-active, and meticulous with a keen-eye for details
- Well versed in network with media, press, and relevant business partners
- Salary package commensurate with capability & years of experience
**Job Type**: Permanent
**Salary**: RM2,400.00 - RM2,800.00 per month
**Benefits**:
- Opportunities for promotion
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Retail marketing: 2 years (preferred)
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