Data Analyst, Performance Marketing

3 weeks ago

Kuala Lumpur, Malaysia Prenetics Full time

Prenetics is a leading genomics and precision oncology company dedicated to transforming patient care through advanced genomic and molecular technologies. Our new business focus is on precision oncology, specifically on early detection and treatment. We recently acquired ACT Genomics, the only Asia-based company to receive FDA clearance, has enabled us to expand our capabilities and offer comprehensive cancer solutions to patients worldwide.

Our team of world-class scientists, healthcare experts, and technology innovators are committed to driving forward precision oncology to improve patient outcomes. At Prenetics, we believe that every patient deserves personalized, effective, and affordable cancer care, and we are dedicated to making that a reality. Prenetics is listed on NASDAQ with the ticker PRE.

**Responsibilities**:
**Digital Marketing**:

- Collaborate closely with digital experts to devise and implement strategic digital performance marketing initiatives on a global scale across multiple channels
- Assist with analysis and optimization of performance campaigns to meet digital growth objectives (ROI and KPIs)
- Participate in planning and coordinating timelines, budgets, and priorities for all digital marketing projects
- Assist in crafting customer journey maps using digital marketing strategies to promote growth
- Liaise with cross-functional teams, including the product team, to ensure digital marketing strategies are aligned and optimized towards brand objectives
- Support the seamless execution and optimization of Digital Marketing campaigns
- Participate in brainstorming sessions to develop innovative growth strategies
- Stay updated on emerging technologies and provide inputs for adoption

**Analytics and Tracking**:

- Collaborate with the product team to establish tracking events and data layers for Google Analytics 4 (GA4) across new sites, pages, apps, products, and third-party integrations
- Participate in creating monthly, quarterly, and yearly forecasting plans
- Use data and analytics to inform marketing strategies and optimize ROI
- Participate in developing data analysis methods, generating reports, and creating models to support marketing and business decision-making
- Assist in creating and optimizing analytics models for full funnel acquisition (like attribution modelling, next best action modelling etc.)
- Extract and integrate data from multiple channels to identify actionable insights
- Support tracking and analysis of key performance metrics, content, and technology usage (like apps, web, social media)

**Reporting**:

- Proficiency in data visualization tools (e.g., Tableau, Data Studio, Power BI, or Looker) to develop and maintain regular business reports and dashboards as per business requirements
- Use SQL and/or Metabase to query data and build reports
- Ensure all tracked KPIs are accurately represented and aligned to business definitions
- Assist in planning, executing, and measuring experiments and conversion tests
- Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

**Requirements**:

- At least 3 years of experience in digital marketing, analytics, and setting up tracking events for web analytics
- Experience with global performance digital marketing across paid digital and social media (Google Ads/YouTube Ads/Facebook ads or Native Advertising, OOH, TV experience is a bonus)
- Solid understanding of digital analytics techniques, technologies, and ad tech and marketing tech platforms. Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) is a must, particularly in setting up tracking events and data layers. Proficiency in SQL languages is a must. Experience with Metabase is advantageous.
- Proficient in data modeling and data warehousing
- Proficient in data visualization tools like Tableau, Data Studio, Power BI, or Looker
- Capable of creating cross-channel customer journeys with a data-driven mindset
- Balance of creative and analytical capabilities, and a proactive attitude
- Experience managing multiple, complex tasks simultaneously
- Prioritization skills to maximize business impact in a fast-paced environment
- Strategic thinking, ability to leverage research, understand marketer needs, and creatively translate these needs into compelling concepts and programs
- Proficiency in English; Cantonese and Mandarin skills are advantageous.

**Benefits**

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:
Passion
- You love what you do and accomplish amazing result
- You spread positivity, bring enthusiasm to work and inspire team members
- You drive team toward specific goals, even when they seem unlikely or difficult

Resilience
- You embrace changes and be able to drive through uncertainty, ambiguity and uncomfortable situations
- You bounce back quickly from setbacks and challenges
- You are persistent and determined to achieve the desired outcome

Em

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