Marketing Manager

3 weeks ago

Malaysia Nando's Full time

At Nando’s, it is not just about the chicken. It’s about the people who make the chicken. We are all a part of a big and Fired Up global family that works hard and plays hard. We like to keep things fun and informal, while fantastic opportunities keep us learning, growing, experiencing and sometimes even partying Our brand aims to deliver an all-rounded dining experience that is uniquely Nando’s by holding onto these 5 values: Pride, Passion, Integrity, Family, and Courage. So if you have a strong sense of pride, integrity, passion, drive and love for PERi-PERi chicken, we’ve been looking for you to be part of this hot opportunity to grow with us together and deliver a great Nando’s experience as we expand to the rest of Malaysia.

Are you passionate about brand management and marketing strategies? Are you a creative thinker with a strong marketing background? We have an exciting opportunity for a talented individual like you to join our team as a Marketing Manager.

As the Marketing Manager, you will play a key role in shaping and executing our marketing and communication strategies. Your expertise and leadership will drive impactful campaigns, strengthen our brand presence, and contribute to our business growth.

Join us in an exciting journey of driving brand success and making a significant impact in the market. If you thrive in a dynamic and collaborative environment and are eager to take on new challenges, we would love to hear from you

**Responsibilities**
- Develop and execute strategic marketing and communication plans, working closely with internal teams, external partners, vendors, and agencies.
- Conceptualize and implement compelling project and campaign ideas that align with our brand objectives and business targets.
- Ensure timely delivery of communications, marketing updates, and project tracking to keep all stakeholders informed.
- Manage campaign budgets and expenses effectively to maximize return on investment.
- Build and maintain strong relationships with cross-functional teams to ensure alignment and collaboration in achieving marketing objectives.
- Drive location-based and segment-specific marketing activities, partnerships, and collaboration programs to maximize sales opportunities.
- Foster relationships with mall management to leverage partnership and branding opportunities.
- Analyze restaurant performance, sales trends, and menu mix to provide insights and recommendations for improvement.
- Develop and implement menu innovation strategies and lead the new product development process.
- Maintain brand standards across various touchpoints and conduct brand audits regularly.
- Stay updated on competitor activities and industry trends, providing insightful reports when required.
- Utilize consumer insights derived from research, surveys, and feedback to shape marketing strategies and initiatives.
- Conduct brand training sessions for staff and develop materials to enhance brand understanding at all levels of the organization.

**Requirements**:

- Minimum of 5 years of experience in brand and marketing roles, with a strong emphasis on digital marketing.
- Proven track record in developing marketing strategies and brand plans.
- Experience in managing advertising processes, including agencies, creative work, and media schedules
- Strong people management skills with the ability to inspire and guide teams
- Proficiency in MS Office, including Word, PowerPoint and Excel
- Excellent communication and interpersonal skills with fluency in verbal and written English
- Highly organized with exceptional time management skills
- Preferred experience in the restaurant, retail, or consumer products industry.

**Education**: Degree

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