Marketing Campaign Executive
2 weeks ago
ACCA is committed to a workplace culture which is inclusive, diverse, human and connected.
We're currently looking for a Marketing Campaign Executive on a full-time, permanent basis. This position sits within the APAC Brand and Marketing team. This role will be based in Kuala Lumpur, Malaysia.
**The Job**
Reporting to the Regional Head of Marketing - APAC on a day-to-day basis, you'll be involved in the following:
**Key Responsibilities**
- Executes campaigns for designated elements of the marketing delivery plan, focusing on specified stakeholder groups, segments, geographies and/or platforms
- Ensures delivery is on time, within budget and aligned to the corporate marketing delivery plan
- Ensures integrated digital marketing delivery by working closely with other members of the marketing delivery and planning teams
- Applies a structured campaign management process and makes insight-based decisions to ensure successful campaign delivery
- Working with colleagues in other global teams as required, develops campaign resources such as sales toolkits, ensuring that global solutions are leveraged
- Develops and applies expertise in relevant digital platforms and communication tools for example Hootsuite, Digital Marketing Platform
- Supports the delivery of a good customer experience through communication 'traffic control' and by ensuring content is relevant to the target audience
- Works collaboratively with market teams to understand local marketing needs and to create local variants where agreed and aligned to overall marketing strategy.
**The Person**
We're looking for someone with the following knowledge, skills and experience:
- Relevant marketing qualification preferred
- Experience in direct marketing campaign and data management (segmentation, optimisation and analysis)
- Experience in Google Analytics and/or other analytics tool
- AEM, Adobe and Hootsuite skills
- Demonstrable expertise in delivering effective campaigns across social media (both paid and organic)
- Understanding of e-CRM platforms, and how to track and optimise performance
- Copywriting and editing skills across channels
- Knowledge of of finance, accountancy and professional education (desirable)
- Highly organised and structured
- Stakeholder relationship management skills.
We strive to create an environment where you can prioritise your wellbeing and offer a competitive benefits package to help you do this. We provide an employee assistance programme and are proud to offer a financial wellbeing tool to our employees.
We are committed to equal opportunities across our recruitment activities and have a real commitment to ensuring the inclusion and well-being of all employees. We have a blended approach to working to support our employees to balance the needs of their job with other aspects of their life.
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