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Marketing Manager
2 weeks ago
*Job Scope:*
Role Overview: As the Marketing Manager at Seven Oaks Bakery Cafe, your primary responsibility will be to oversee the overall function of the marketing team and drive strategic marketing initiatives. You will play a crucial role in developing and executing offline and online marketing campaigns to promote the bakery cafe and attract customers. Reporting to the General Manager, you will be responsible for achieving marketing objectives, managing resources effectively, and ensuring brand consistency across all marketing channels.
*Key Responsibilities:*
1. Marketing Strategy and Planning:
- Develop and implement a comprehensive marketing strategy aligned with the bakery cafe’s objectives and target audience.
- Conduct market research to identify consumer trends, competitor activities, and new opportunities.
- Create and manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
2. Campaign Management:
- Conceptualize, plan, and execute offline and online marketing campaigns to increase brand visibility and drive customer engagement.
- Collaborate with the creative team to develop compelling campaign concepts, content, and visuals.
- Monitor and analyze campaign performance, making data-driven adjustments as necessary to optimize results.
3. Digital Marketing:
- Stay updated on digital marketing trends and leverage relevant platforms and tools to enhance brand reach and customer acquisition.
4. Brand Management:
- Ensure brand consistency across all marketing touchpoints, including messaging, visuals, and customer experience.
- Develop and maintain brand guidelines and standards for internal and external communications.
- Work closely with cross-functional teams to ensure brand alignment in product development, promotions, and customer interactions.
5. Reporting and Analysis:
- Track and report on key marketing metrics, such as campaign performance, customer acquisition costs, and ROI.
- Provide regular reports and presentations to senior management, highlighting marketing results and insights.
- Conduct ongoing analysis of market trends, customer behavior, and competitive landscape to identify areas for improvement and new opportunities.
6. Team Leadership and Collaboration:
- Lead and motivate the marketing team, providing guidance, coaching, and professional development opportunities.
- Foster collaboration and effective communication with internal stakeholders, such as operations, sales, and product teams.
- Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
*Qualifications and Skills:*
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing management, preferably in the food and beverage industry.
- Demonstrated ability to develop and execute successful marketing campaigns.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Leadership qualities and the ability to motivate and inspire a team. - Creative thinking and the ability to generate innovative marketing ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
**Salary**: RM4,000.00 - RM5,500.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Johor Bahru: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (required)
**Experience**:
- Marketing: 1 year (preferred)
**Language**:
- Mandarin (preferred)
- Bahasa (preferred)
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