Manager, Public Relations

4 weeks ago

Kuala Lumpur, Malaysia FWD Insurance Full time

About FWD Takaful Berhad

FWD Takaful Berhad (“FWD Takaful”) is a takaful provider in Malaysia that offers family takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia. FWD Takaful is a takaful business unit of FWD Group.

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About FWD Group

FWD Group (“FWD”) is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance and takaful.

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Join us

We’re proud to be a company that encourages and nurtures fearless innovation in achieving our vision of changing the way people feel about takaful. Our teams come from a wide variety of industries and backgrounds because we value developing a truly diverse pool of talent that brings different perspectives and experiences. Our values - committed, innovative, proactive, open, and caring - define who we are and what we do as we work together to bring our vision to life, every single day.

KEY ACCOUNTABILITIES
- Develop and execute external and internal communications plans, including tactics, idea generation and reach.
- Interact and collaborate with cross-functional teams to ensure accurate execution of content for various stakeholders including customers, partners, agents, etc.
- Ensure timely creation and deployment of communications and content development for all assets and ensure they accurately reflect the brand, positioning and key messaging.
- Work with creative agencies and vendors to develop the correct messaging for brand and marketing campaigns.
- Partner with PR and media agencies to develop and execute content efficiently.
- Identify and pursue speaking opportunities for spokespersons.
- Monitor and share weekly news coverage - company, competitors and industry.
- Evaluate the performance of communications to determine effectiveness and ensure efficient execution.
- Ensure all collaterals and messaging are in accordance with the brand’s and communication’s policies and guidelines.
- Support social media content to promote engagement and awareness.
- Work with HR to ensure media training is provided to the spokesperson.
- Manage translation and ensure the right takaful terminology is used in all languages.
- Monitor and track the department’s budget and expenses.

QUALIFICATIONS / EXPERIENCE
- Bachelor of degree or equivalent, in Marketing, Journalism & Communications preferred
- At least 5 years of relevant working experience particularly in corporate communications and public relations
- Worked in a financial institution, consumer product or advertising, is preferred
- Good understanding / knowledge of takaful or insurance is preferred
- Good understanding of the media landscape and the use of technology to enhance the brand score

KNOWLEDGE & TECHNICAL SKILLS
- Excellent English and Bahasa Malaysia communication skills. Understanding in Mandarin is a plus.
- Understanding consumer behaviour and market segmentation
- Demonstrable experience in handling multi-tasking, short turnaround time and under pressure

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