Content Manager
5 months ago
Join our team and play a crucial role in shaping our brand's digital presence through engaging and informative content. With your expertise, you will contribute to enhancing customer engagement, driving business growth, and establishing our fintech firm as a thought leader in the industry.
**Requirements**:
**Responsibilities**:
- Content Strategy Development:
- Develop a content strategy aligned with the company's marketing objectives, target audience, and brand voice.
- Conduct market research and competitor analysis to identify content opportunities and stay abreast of industry trends.
- Create a content calendar outlining topics, formats, and distribution channels for content production.
- Content Creation and Management:
- Write compelling articles, blog posts, guides, and whitepapers on trading, market analysis, investment strategies, and related topics.
- Edit, proofread, and optimize content for SEO, ensuring accuracy, clarity, and consistency.
- Multilingual Content Creation:
- Produce high-quality content in both English and Mandarin to cater to our diverse customer base.
- Translate and localise content to maintain consistency and cultural relevance across different languages.
- Content Distribution and Promotion:
- Collaborate with the marketing team to leverage SEO best practices and optimise content for search engine visibility.
- Monitor content performance and engagement metrics, making data-driven adjustments to maximise reach and impact.
- Compliance and Risk Management:
- Ensure all content complies with relevant industry regulations, including adherence to financial services guidelines.
- Stay informed about regulatory changes and update content as required to maintain compliance.
- Collaboration and Coordination:
- Collaborate with cross-functional teams, including marketing, design, and compliance, to align content initiatives with broader business objectives.
- Manage relationships with external content contributors, agencies, and freelancers.
- Coordinate content production schedules, deadlines, and approvals.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content management, preferably within the fintech/brokerage industry.
- Exceptional command of both English and Mandarin, with excellent writing, editing, and proofreading skills.
- Strong understanding of trading/investing, financial markets, and investment concepts.
- Proven experience in developing and executing content strategies across various digital platforms.
- Familiarity with SEO best practices and content optimization techniques.
- Proficiency in content management systems (CMS), project management tools, and analytics platforms.
- Strong attention to detail and ability to meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
**Benefits**
- Rewarding career development with regional exposures
- Continuous Team Building activities
- Festive seasons and monthly birthday celebrations
- Free-flow snacks and drinks in the office pantry
- Medical, Dental, Optical & Gym benefits and various types of leaves.
- Smart casual working attire
- Young, vibrant and open work culture
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