L - Brand Manager (Sports Brand)[based in Sg]
2 weeks ago
Location: Tanjong Katong
- **Job Summary**:_
Responsible for managing the respective brands by providing the right products and services that meet with the market requirements, and lead the team to achieve KPI targets (Net Sales, Margin %, Inventory, Growth %, Shipment Flow)
- **Job Scope**:_
- Developing and executing M-Plan/OTB budget in line with the company business target, including planning the product buying every season with merchandising team, reviewing the plan with the Merchandise Planner to get the management’s approval, placing orders, doing do periodic forecasting & updates
- Managing Category assortment with each Category-in-charge, Managing/Review Price & Margin structure, Distribution, and Allocation plan.
- Maintain and Manage business relationships with Principal. Communicating, coordinating & collaborating in the scope of Brand & Product performance, from buying/order selection to delivering and marketing/selling in the country on regular basis to meet expectations and mutual targets.
- Proposing Markdown in monthly by evaluating whether each product is selling or not. For those that aren’t selling well, we need to flush them by proposing MD% according to their ST % and Inventory Age.
- Do analysis on sales, markdown, sell through %, market trends, competitive landscape, economic condition, competitor, and customer insight.
- Daily/weekly manage and monitor Sales Performance, Stock, Allocation Plan, Inventory Level, and Incoming Goods and take action when needed.
- M-Plan and Markdown review to control future buying, and margin, and ensure sales achievement (monthly)
- Evaluating/monitoring implementation of existing plans according to the current state of business, and adapting/adjusting/re-forecast in-season or future planning as needed in order to achieve an optimum result
- Reviewing & providing reports and analysis for both internal and external (principal)in order to ensure that we have the right product and the right price for the consumer - pricing activities, OTB, yearly marketing plan, M-planning
- Working closely with another related department (marketing, visual merchandising, operation) for better coordination & arrangements.
- Managing Wholesale business/ E-commerce as necessary (wherever brand is applicable)
- **Financial and Non-Financial Measures**:_
- **Financial**:_
- Net Sales
- Margin %
- Growth % LFL & Total
- Inventory Level & Incoming Goods
- Regularity of Shipment Flow
- EBITDA
- Right products are available for customers in the right value, right location, and right time
**Non-Financial**:
- Good communication and relationships with Principals of the assigned brands
- Information are processed and shared accurately by and among the Team, in the proper template/format as provided/developed by each related departement
- Weekly/Monthly and any Internal/External Reports are used properly, submitted correctly and in a timely manner
- Brand awareness is maintained/developed according to Brand/Company direction
- Stores offline/online are displaying/selling products according to Brand guidance
- **Key Relationships**:_
- **Internal**:_
- _**Business Analyst/ R&A**_ _to get the data of sales, stock, aging, store performance, best sellers by weekly and monthly_
- _**Merchandise Planner**_ _to review buying plan, monthly buying, rolling forecast, weekly review by weekly and monthly_
- _**Supply Chain Management**_ _to monitor regular in-flow of products according to shipment timeline, and to allocate products to stores in the correct quantity & distribution as planned and in a timely manner_
- _**Marketing**_ _team to coordinate marketing activities, promotions_
- _**E-Commerce**_ _to explore digital platform as another channel to increase sales and create strong brand presence_
- _**Finance**_ _to coordinate the payment for merchandise purchased and sales report to brand principals_
- _**Wholesale**_ _to explore additional sales opportunity through Wholesale affiliates (institutions, traditional markets, special-bulk-purchase etc.)_
- _**Store operation**_ _to ensure the corrective action on store visit results_
- _**Project & Development**_ _to coordinate the brand fixtures order._
- _**COE, R&A**_ _to process, review, and implement pricing structure, aging, markdown, and to study/analyze data provided through R&A reporting tools_
- **External**:_
- _Brand principals for daily communications as well as attending sales meeting, submitting buying forecast, placing orders, reviewing business plan, analyzing the sales, and to renew the distribution agreement when required._
If you are interested to apply, kindly submit your updated resume in DOC/PDF file and allow our Consultant to match you with our Clients.
Appreciate if you can include details below in the resume:
Current Address / Location:
Current salary:
Reason of leaving:
Expected salary:
Notice period:
WhatsApp: +6019-2786573
Agensi Pekerjaan The Supreme HR Advisory Sdn Bhd
JTK Number: JTKSM 1252
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