Data Scientist

4 weeks ago

Petaling Jaya, Malaysia GSK Full time

**Site Name**: Petaling Jaya Horizon Penthouse

**Posted Date**: Aug 25 2023

Join us as **Data Scientist** and you will be responsible for supporting Omnichannel (OC) Analytics & Insights Lead by generating insightful patterns on customer behaviour that improve customer engagement. Data Scientist will develop scalable processes and tools/mechanisms to monitor and analyze the performance of OC campaigns, conduct customer segmentation, and analyze channel & content effectiveness. You will identify OC opportunities, and initiatives for which analytical models can drive the development of an appropriate solution. You will act in an individual contributor capacity. Major stakeholders: Sales, Marketing, Medical, Commercial Operations (ComOps), Tech/IT, OC POD

**Primary Duties & Responsibilities**:
**OC Analytics & Insights**
- Identifies and understands OC problems, opportunities, and initiatives for which analytical models can drive the development of an appropriate solution. Applies knowledge of statistics, data modeling, data sciences and artificial intelligence to recognize patterns in customer behaviour, and make valuable discoveries that improve customer engagement.
- Establishes scalable, efficient, and automated processes for large scale data analyses/insights generation and model development, validation, and implementation. Conducts customer segmentation and performs continuous refinement on it.
- Generates insights on behaviour/ preferences/ needs of target HCPs from HCP social listening data to recommend next best action and deliver enhanced customer experience (CX)

**Performance Tracking & Reporting**
- Supports in the development and execution of short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed
- Performs A/B testing, scenario analysis and other deep dive analyses to address business questions related to OC execution and impact
- Develops processes and tools to monitor and analyze the performance of OC campaigns, channels, and content
- Leverages knowledge of internal/external data sources to build a consolidated view on LOC’s (country) OC effectiveness basis CX metrics, HCP feedback, survey responses, and campaign performance

**Cross-functional Collaboration**
- Participates in cross-functional stakeholder meetings, ensuring project requirements are delivered within agreed timelines and approved budget. Collaborates with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities

**Project Management and Support**
- Creates appropriate project concept documents, including data selection criteria, aggregation requirements, measurement definitions and appropriate analyses based on business requirements. Supports integration of OC dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience. Maintains, updates, and communicates documentation and knowledge of statistical methods and techniques.

**Why you?**

We are looking for professionals with these required skills to achieve our goals:

- Bachelor’s Degree in Statistics, Computer Science, Information Technology, or any other related discipline.
- 5+ years of recommended total experience, including 3+ years of relevant experience, preferably in data science, data analytics, or data engineering.
- Preferred Certifications: Advanced Data Analytics Certifications, AI and ML Certifications, SAS Statistical Business Analyst Professional Certification, Digital Marketing Certifications, Project Management Certifications
- Technical Skills: Predictive Modelling, Big Data Analytics, Machine Learning, System Administration, Agile Architecture Delivery, Process Automation, Database Management, Data Wrangling, Marketing Analytics & Customer Insights
- Tools Knowledge: Working knowledge of MS Office suite, Expertise in Data engineering tools like Databricks, Data Build Tool, Azure Data Factory, Azure Synapse, Analytics, CI/CD, Automated Testing, Data Lakes, DWH, Big Data, Collibra, Unity Catalog, Power BI; Working knowledge of Project Management tools like Jira, MS Projects, Programming including CI/CD using Python, Spark, SQL, Scala, CRMs like Veeva, Salesforce; Familiarity with Marketing automation tools like SFMC, Pardot, Web Analytics tools like Google Analytics, Adobe Analytics, AEM

**Why Us?**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about

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