Social Media Content Creator

6 months ago

Ipoh, Malaysia CawanMu Full time

The Social Media Content Creator has a pivotal role within the Marketing Department, responsible for developing, implementing, and managing engaging content across various social media platforms. This role involves creating compelling visual and written content that aligns with the brand's marketing objectives, enhances brand awareness, and drives audience engagement and growth.

**Roles and Responsibilities**:

- **Content Creation**:

- Develop creative and high-quality content for social media platforms, including but not limited to, Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
- Produce a diverse range of content formats such as images, videos, animations, infographics, stories, live streams, and polls.
- Ensure content is tailored to each platform's unique audience, features, and best practices to maximize engagement and reach.
- **Content Strategy**:

- Collaborate with the Marketing team to develop social media content calendars and strategies aligned with marketing objectives, seasonal campaigns, and product launches.
- Conduct research and stay updated on industry trends, audience preferences, and competitor activities to inform content strategy and identify opportunities for innovation.
- **Community Engagement**:

- Monitor social media channels for comments, messages, mentions, and user-generated content (UGC), and respond promptly with appropriate and engaging interactions.
- Foster meaningful relationships with followers, influencers, and brand advocates through active engagement, conversation, and social listening.
- Implement strategies to encourage user participation, such as contests, polls, challenges, and user-generated content campaigns.
- **Visual Storytelling**:

- Create visually compelling content that tells the brand's story, showcases products or services, and resonates with the target audience.
- Use graphic design, photography, videography, and editing skills to produce aesthetically pleasing and impactful visuals.
- Maintain brand consistency and aesthetic standards across all social media content while allowing for creativity and experimentation.
- **Analytics and Optimization**:

- Track and analyze key social media metrics, including reach, engagement, impressions, click-through rates, and conversions.
- Use analytics insights to evaluate content performance, identify trends, and optimize future content strategies for greater effectiveness.
- Utilize social media management tools and platforms to schedule posts, monitor analytics, and automate routine tasks.
- **Collaboration and Coordination**:

- Collaborate closely with cross-functional teams, including marketing, design, product, and customer support, to ensure social media content aligns with overall brand messaging and objectives.
- Coordinate content creation efforts with internal stakeholders, external agencies, influencers, and content creators to leverage partnerships and amplify reach.
- Communicate effectively with team members, sharing updates, insights, and best practices to foster a collaborative and innovative work environment.

**Job Types**: Full-time, Contract
Contract length: 12 months

**Salary**: RM2,500.00 - RM6,000.00 per month

**Benefits**:

- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Fixed shift

**Education**:

- Bachelor's (required)

**Experience**:

- Copywriting: 3 years (required)
- Content development: 3 years (required)
- Digital marketing: 3 years (required)

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