Digital Social Media Marketing Specialist
5 months ago
**Key Responsibilities**:
- **Digital Marketing Strategy**:
- Develop, implement, and manage marketing campaigns that promote the products and services of the company.
- Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Identify and promote to new clients
- **Social Media Management**:
- Manage and oversee social media content.
- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools such as Hootsuite, Buffer, etc.
- Attend educational conferences.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales, and Product Development teams.
- **Content Creation**:
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
- Develop editorial calendar and ensure the content team is on board.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- **Campaign Management**:
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, Instagram, etc.).
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
- **Analytics and Reporting**:
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
- Research and monitor activity of company competitors.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience as Digital Marketing Specialist or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
**Benefits**:
- Competitive salary
- Professional development opportunities
**Job Types**: Full-time, Permanent
Pay: RM1,800.00 - RM3,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Attendance bonus
- Overtime pay
- Performance bonus
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