Ice Cream Marketing Lead, Malaysia

3 weeks ago

Kuala Lumpur, Malaysia Unilever Full time

Job Title: Ice Cream Marketing Lead, Malaysia

Location: Malaysia

**Unilever** is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. We are looking for talents that would like to join this exciting journey with us.

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We're looking for a driven, proactive, creative and organized **Marketing Manager** who will be responsible for leading holistic marketing plan and strategy for the category, from planning until implementation in Malaysia across consumer-facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, to building a standout brand experience across direct-to-consumer channels.

**About Ice-Cream**

Ice Cream houses have some of the most iconic brands in the world - Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

**What can you expect from the role?**
- Lead the marketing team for the development of the Brand Marketing Strategy and Plan.
- Lead a multi-functional team to implement integrated plans in the marketplace OTIF and monitor the performance of the support plans.
- Lead in innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan and budget.
- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
- Lead in on-going analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
- Build productive working relationships with Customer Strategy & Planning, Customer Development/Sales, Consumer Market Insights, Global/Regional Category, Finance, R&D, Media & Digital, Legal & Regulatory, Supply Chain & Logistics, Customer Service, and Corporate Affairs & Communication to manage the brand’s day-to-day operations, and external partners and agencies.
- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
- Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P - Proposition, Product, Packaging, Price, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity/Health)
- Involved in New Product Development launch management, building launch plans, customer sell-in and legal and regulatory issues.
- Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
- As the brand custodian to continuously build brand love and confidence among internal and external stakeholders.

**Key Stakeholders**:
**Internal**
- Global Brand custodians
- Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development
- Local marketing expert team (Market Research, Digital, etc)

**External**
- Customers, Creative and Media agencies

**Does this sound like you?**
- Bachelor’s Degree in Marketing or equivalent.
- You possess a minimum of 7 years of experience in brand/product management/marketing, preferably in the consumer goods industry.
- You are a well-rounded marketing individual with proven business leadership experience leading diverse multicultural teams.
- You possess a good balance of strategic, analytical, and creative skills.
- You are a digital expert, equipped with media-savvy, particularly in digital marketing and know-how and have experience in leading compelling consumer communication.
- You are knowledgeable in end-to-end marketing management with a proven track record of delivering topline and marketing KPIs (driving share and penetration) and have the ability to understand the big picture but are also comfortable with details and managing operations.
- You possess strong entrepreneurship and a hunger for growth.
- Your ability to build strong relationships cross-category, cross-region, and cross-functional management; value trust and cultivated across teams.
- We are looking for someone_ who is_ _always obsessive about consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs._

  • Brand Manager

    4 weeks ago

    Kuala Lumpur, Malaysia Unilever Full time

    **About the Brand** Ice Cream houses have some of the most iconic brands in the world - Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to...

  • Ice Cream Marketing Lead, Malaysia

    3 weeks ago

    Kuala Lumpur, Malaysia Unilever Full time

    **Unilever is currently hiring for Ice Cream Marketing Lead, Malaysia based in Unihome Malaysia Office for a 6 months contract.** **Unilever** is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. We are looking for talents that would like to join this exciting journey with us. This...

  • Ice Cream Outlet Crew

    4 weeks ago

    Kuala Lumpur, Malaysia SRIVIJAYA SDN BHD Full time

    **Cold Stone Creamery** is looking for fresh faces to join our team and deliver The Ultimate Ice Cream Experience TM to our customer. The job offer many **perks **such as performance **incentive, insurance**, training for **career growth** and of course **lots of ice cream**. Suitable for those who love to have **fun, energetic** and **passionate** in...

  • Dessert and Ice Cream Chef

    3 weeks ago

    Kuala Lumpur, Malaysia Morino Asia Sdn Bhd Full time

    Requirements: Minimum 2 years experience as desserts & ice cream chef Excellent teamwork and communication skills Salary range: Up to RM5000/month Position: Full-time Location: Damansara Height Morino Asia Sdn Bhd is a company that specializes in Japanese green tea retail, wholesale, import and export. Bachelor's or Equivalent

  • Ice Cream Outlet Crew

    3 weeks ago

    Kuala Lumpur, Malaysia SRIVIJAYA SDN BHD Full time

    **Cold Stone Creamery** is looking for fresh faces to join our team and deliver The Ultimate Ice Cream Experience to our customer. The job offer many **perks **such as performance **incentive, insurance**, training for **career growth** and of course **lots of ice cream**. Suitable for those who love to have **fun, energetic** and **passionate** in making...

  • Ice Cream Outlet Crew

    1 week ago

    Kuala Lumpur, Malaysia SRIVIJAYA SDN BHD Full time

    **Cold Stone Creamery** is looking for fresh faces to join our team and deliver The Ultimate Ice Cream Experience to our customer. The job offer many **perks **such as performance **incentive, insurance**, training for **career growth** and of course **lots of ice cream**. Suitable for those who love to have **fun, energetic** and **passionate** in making...

  • Ice Cream Outlet Crew

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SRIVIJAYA SDN BHD Full time

    Cold Stone Creamery is looking for fresh faces to join our team and deliver The Ultimate Ice Cream Experience to our customer.The job offer many perks such as performance incentive, insurance, training for career growth and of course lots of ice cream.Suitable for those who love to have fun, energetic and passionate in making others day better with ice...

  • Ice Cream Outlet Crew

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SRIVIJAYA SDN BHD Full time

    Cold Stone Creamery is looking for fresh faces to join our team and deliver The Ultimate Ice Cream Experience to our customer.The job offer many perks such as performance incentive, insurance, training for career growth and of course lots of ice cream.Suitable for those who love to have fun, energetic and passionate in making others day better with ice...

  • Ice Cream Outlet Crew

    3 weeks ago

    Kuala Lumpur, Malaysia SRIVIJAYA SDN BHD Full time

    **Job description** **Cold Stone Creamery** is looking for fresh faces to join our team and deliver The Ultimate Ice Cream Experience TM to our customer. The job offer many **perks **such as performance **incentive, insurance**, training for **career growth** and of course **lots of ice cream**. Suitable for those who love to have **fun, energetic** and...

  • Mysg Customer

    2 months ago

    Kuala Lumpur, Malaysia Unilever Full time

    Job Title: MYSG CMI Lead Location: Malaysia **About the role** This role is a country-based role with full responsibility for Market Insight for Malaysia and Singapore across Business units of Beauty and Wellbeing, Ice cream, Homecare and Nutrition. The focus and key delivery is to use continuous data to develop insights and ultimately land...

  • Assistant Brand Manager

    1 week ago

    Kuala Lumpur, Malaysia Unilever Full time

    **Job Title: Assistant Brand Manager** **Business Unit: Ice Cream** **Employment Type: 6 Months Contract** **The Purpose of Role**: This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We're looking for a driven, proactive, creative and organized Assistant Brand Manager who will be responsible for supporting the...

  • Assistant Customer Development Manager

    1 week ago

    Kuala Lumpur, Malaysia Unilever Full time

    **About the Role** On board, develop and execute with our customers a customer strategy and customer business plan. Responsible for the achievement of Sales (NIV and Turnover), Market Share and the Profit and Lost (P&L) of his/her customers for the channels as well as for the implementation and the optimisation of the category strategies within the...

  • Assistant Customer Development Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    About the RoleOn board, develop and execute with our customers a customer strategy and customer business plan. Responsible for the achievement of Sales (NIV and Turnover), Market Share and the Profit and Lost (P&L) of his/her customers for the channels as well as for the implementation and the optimisation of the category strategies within the customer. Will...

  • Baker - Desa Petaling

    3 weeks ago

    Kuala Lumpur, Malaysia ECO BAKERY SDN. BHD. Full time

    Eco Bakery Sdn Bhd is established on March, 19th 2019. Our main business is selling bakery products as well as drinks and soft-serve ice cream at only RM 2.90 per item. Currently, we've 5 outlets located in Johor and Klang Valley respectively. Our concept is to have the Eco Bakery outlet located side by side with the Eco-Shop outlet. In the future, customers...

  • Digital Marketing Executive

    1 week ago

    Kuala Lumpur, Malaysia Golden Destinations by ICE HOLIDAYS Sdn Bhd Full time

    **Golden Destinations by ICE HOLIDAYS Sdn Bhd** is a leading B2B travel wholesaler in Malaysia, with a unique business model offering ready-made products and packages to partners, backed by established and matured branding. Their marketing concept is to develop marketable travel packages based on market demand and trends, offered through their dynamic B2B...

  • Full Time Service Crew

    2 weeks ago

    Kuala Lumpur, Malaysia Mixue Malaysia Full time

    6 working days - Rolling shift, timetable arranged by shop leader / area manager (Please strictly follow the schedule) Job Scope: - Prepare ingredients (Tea, Pearl, Ice cream, Lemon and etc.) - Maintain shop cleanliness - Help customer to make order, cashiering - Prepare order (Prepare Milk tea or Ice cream) - Arrange stock when arrive 6: Cleansing the...

  • Digital Marketer

    5 days ago

    Kuala Lumpur, Malaysia Golden Destinations by ICE HOLIDAYS Sdn Bhd Full time

    **Golden Destinations by ICE HOLIDAYS Sdn Bhd** is a leading B2B travel wholesaler in Malaysia, with a unique business model offering ready-made products and packages to partners, backed by established and matured branding. Their marketing concept is to develop marketable travel packages based on market demand and trends, offered through their dynamic B2B...

  • Full Time Service Crew

    3 weeks ago

    Kuala Lumpur, Malaysia Mixue Malaysia Full time

    6 working days - Rolling shift, timetable arranged by shop leader / area manager (Please strictly follow the schedule) Job Scope: - Prepare ingredients (Tea, Pearl, Ice cream, Lemon and etc.) - Maintain shop cleanliness - Help customer to make order, cashiering - Prepare order (Prepare Milk tea or Ice cream) - Arrange stock when arrive 6: Cleansing the...

  • Mysg Customer

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    Job Title: MYSG CMI LeadLocation: MalaysiaAbout the roleThis role is a country-based role with full responsibility for Market Insight for Malaysia and Singapore across Business units of Beauty and Wellbeing, Ice cream, Homecare and Nutrition. The focus and key delivery is to use continuous data to develop insights and ultimately land transformational action....

  • Assistant Customer Development

    1 week ago

    Kuala Lumpur, Malaysia Unilever Full time

    Job Title: Assistant CD Manager for Ice Cream Location: Malaysia **Who You Are and What You’ll Do** On board, develop and execute with our customers a customer strategy and customer business plan. Responsible for the achievement of Sales (NIV and Turnover), Market Share and the Profit and Lost (P&L) of his/her customers for the channels as well as for...