Ice Cream Marketing Lead, Malaysia

4 days ago

Kuala Lumpur, Malaysia Unilever Full time

Job Title: Ice Cream Marketing Lead, Malaysia

Location: Malaysia

**Unilever** is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. We are looking for talents that would like to join this exciting journey with us.

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We're looking for a driven, proactive, creative and organized **Marketing Manager** who will be responsible for leading holistic marketing plan and strategy for the category, from planning until implementation in Malaysia across consumer-facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, to building a standout brand experience across direct-to-consumer channels.

**About Ice-Cream**

Ice Cream houses have some of the most iconic brands in the world - Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

**What can you expect from the role?**
- Lead the marketing team for the development of the Brand Marketing Strategy and Plan.
- Lead a multi-functional team to implement integrated plans in the marketplace OTIF and monitor the performance of the support plans.
- Lead in innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan and budget.
- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
- Lead in on-going analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
- Build productive working relationships with Customer Strategy & Planning, Customer Development/Sales, Consumer Market Insights, Global/Regional Category, Finance, R&D, Media & Digital, Legal & Regulatory, Supply Chain & Logistics, Customer Service, and Corporate Affairs & Communication to manage the brand’s day-to-day operations, and external partners and agencies.
- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
- Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P - Proposition, Product, Packaging, Price, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity/Health)
- Involved in New Product Development launch management, building launch plans, customer sell-in and legal and regulatory issues.
- Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
- As the brand custodian to continuously build brand love and confidence among internal and external stakeholders.

**Key Stakeholders**:
**Internal**
- Global Brand custodians
- Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development
- Local marketing expert team (Market Research, Digital, etc)

**External**
- Customers, Creative and Media agencies

**Does this sound like you?**
- Bachelor’s Degree in Marketing or equivalent.
- You possess a minimum of 7 years of experience in brand/product management/marketing, preferably in the consumer goods industry.
- You are a well-rounded marketing individual with proven business leadership experience leading diverse multicultural teams.
- You possess a good balance of strategic, analytical, and creative skills.
- You are a digital expert, equipped with media-savvy, particularly in digital marketing and know-how and have experience in leading compelling consumer communication.
- You are knowledgeable in end-to-end marketing management with a proven track record of delivering topline and marketing KPIs (driving share and penetration) and have the ability to understand the big picture but are also comfortable with details and managing operations.
- You possess strong entrepreneurship and a hunger for growth.
- Your ability to build strong relationships cross-category, cross-region, and cross-functional management; value trust and cultivated across teams.
- We are looking for someone_ who is_ _always obsessive about consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs._

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