Mindshare Client Lead

3 weeks ago

Kuala Lumpur, Malaysia Mindshare Full time

**Client Lead**

You will be tasked with leading one of the largest client teams in Malaysia on a mandate that covers designing solutions for our client across awareness, engagement and performance media. You will be leading a team of 45 people across 4 business units.

You’ll be responsible end-to-end for our product delivery including everything from strategy to media planning to implementation to buying quality to delivering brilliant best-in-class service for the client. Our expectation is for you to also stretch beyond the media function to champion performance marketing for our client, bringing the best of GroupM and WPP products and services to the client.

You do this built on two key pillars - your deep understanding of the client’s business including but not limited to all aspects of marketing; and your passionate belief in and deep knowledge of the services offered by Mindshare. To be successful in this role you need to be able to demonstrate both.

**BEST THINGS ABOUT THE ROLE**
- Join the biggest and most awarded media agency group in Philippines - under the largest market communications network worldwide, servicing the most iconic brands globally.
- Build credibility and relationships among stakeholders within and outside the agency, acting as a strategic lighthouse on business and media conversations
- Drive innovative solutions with clients are top-notch: insight-led, grounded on data, and consistently aligned with business and media objectives
- Fast track your career by pioneering the strategic thinking of a new agency model (encompassing Brand to Demand) for the largest client in the Philippines
- The remit encompasses literally every aspect of the consumer journey, providing a complete opportunity to design and deliver brilliance across quite literally every touchpoint that exists in Philippines. This, with a client that is fully leaned into driving the industry forward on a foundation of strong media fundamentals.

**MEASURES OF SUCCESS**

In three months:

- Mapped out the critical relationships with the client across all functions and levels and internally.
- We have a zero-error commitment to our client - you would have internalized the current process and come up with process recommendations for brilliant basics and zero error delivery including articulating ways of working with team and each business unit. This is the basic must-do and achieving zero errors must be your focus in the first 3 months.
- Deeply understood the critical challenges of your business categories and mapped out critical client deliverables. In short, quickly understood what the basics are where you should not drop the ball and developed the understanding to plan for the delivery of long-term strategic delight on your category.
- Get to know quickly your team members and establish a regular cadence of communications and team ways of working as well as mentorship and guidance.
- Demonstrated that you are a hands-on team leader who is building an understanding across media channels of what is needed on the business

In six months:

- The day to day on the account is running at ZERO errors. The basics are not what is under discussion with the client with plans and campaigns going out like clockwork.
- You are seen as someone who has a passionate and deep understanding about FMCG categories that our client operate in.
- You have achieved a rhythm with your team wherein you and the team are consistently producing insightful documents around brand recommendations and you are seen as someone who is keen to drive strategic change on the business.
- You have a strong working relationship with your colleagues across functions and you are increasingly sought out by the regional and global teams across GroupM and WPP as a source of sound advice.
- You will articulate a strategic roadmap for our client identifying clearly what are the new things you will bring to the client to deliver delight.

In twelve months:

- The base KPIs around planning and buying for your category have been delivered.
- The client assessment of your team’s delivery on the business is seen as rock solid.
- You are seen by the the client’s Leadership as someone who is a key player of their extended marketing organization.
- You are doing things that are gaining you and your team recognition inside GroupM but also in awards and industry forums.
- You have a plan for growth on your client. You have worked out how you are going to build on your success and help grow the client relationship within the agency.

**RESPONSIBILITIES OF THE ROLE**
- Build and nurture senior client relationships where you act as a trusted advisor on steering the client’s marketing investment to effectively deliver their business goals. The foundation of this will be your unmatched understanding of the key issues on the client’s business.
- Ensure that each business unit is delivering world class service to our clients and contractual targets and commitments are be

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