Marketing Intern

5 months ago


Kuala Lumpur, Malaysia Love, Bonito Full time

About Us

We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.

The team

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you

**The role**:
You will be responsible for supporting and contributing to the overall marketing strategy across digital and retail touchpoints, across major platforms and channels: e-commerce site, flagship store, customer relationship management, social media, media, events & activations.

**Main Responsibilities**:

- 360 Brand Campaigns & Communications

Online

Assist in executing engaging and performance-driven campaigns across all marketing channels and communications platforms.
- Campaign
- Assist in building and executing a holistic and integrated marketing campaign plan that will integrate traditional and digital platforms.
- Monthly campaign review and assist in suggesting new ways to improve audience engagement and impressions.
- Organic platforms
- Understanding subscriber behaviour and developing content ideas or formats relatable to them to encourage open rate and click through rate.
- Assist in generating, analysing and presenting eDM report
- Social Media (FB/IG & Telegram)
- Understanding followers’ behaviour and contributing to conceptualise content/ thematic ideas and formats.
- Assist in generating, analysing and presenting social media report
- Traditional Comms: SMS
- Work closely with brand executive to plan out monthly SMS to LB Loyalty base in accordance to campaign plan
- Affiliate marketing program
- Liaise with affiliate partners to share campaigns initiative and work closely with the graphic designer team to provide creative assets in accordance to partner’s requirement.
- Retail Stores
- Internal
- Coordinate and execute marketing collaterals and assets across in-store touchpoints.
- Liaise with Retail stores to ensure they have executed based on guidelines given.
- Follow up on marketing collateral or assets performance and report to the designated marketing team in charge.
- External
- Liaise with the mall's communication team in weekly brand campaigns or new arrival updates.
- Ensure it is posted in accordance to the campaign / new arrival period through a report.

2. Media & Influencer
- Media
- Assist in sending out marketing campaigns / new arrival’s press kits, gifts or release.
- Follow-up with a report once it is published or shared.
- Influencer
- Identify, reach out and follow-up with influencers to maximize influencer reach in line with marketing KPI.
- Keep track of influencers posting and generate reports to measure success rate.

3. Customer relationship Management (CRM)
- Work with Loyalty PIC to analyse LB customer base and highlight key findings for local CRM campaign priorities and execution.
- Ensure that the customer is at the heart for campaign initiative.

4. Collaboration / Partner outreach
- Based on marketing campaigns, to propose strategic partnerships/ collaboration that are in line with brand image and relatable to our target audience.
- Liaise, coordinate and execute plans with Partners.
- Follow-up on partnership performance and update in marketing campaign report.

5. Physical / Virtual Events (if any)
- Coordinate with event vendors or partners and execute programmes and operations plan during event days

Qualifications / Skills:

- Applied understanding of basic marketing principles
- Familiarity with major social media platforms (Facebook, Instagram, TikTok, etc.)
- Creative problem-solving skills
- Self-starter with ability to work independently
- Comfortable with multitasking in a deadline-driven environment
- Excellent written and verbal communication skills
- Basic photography, image and video editing

Other details
- Minimum


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