Vice President

2 weeks ago

Kuala Lumpur, Malaysia People Pathfinders Sdn Bhd Full time

**The Company**

We are partnering with one of the reputable regional private healthcare providers with footprints across Southeast Asia, known for their commitment to excellence in medical services and patient care.

**The role summary**:
Reporting to the Senior Vice President, the Vice President - Branding, Digital Marketing & Customer Relationship Management (CRM) will be developing and strategizing company branding and digital marketing, driving and executing the customer relationship management strategy, ensuring standards corporate materials are established across the group, and communicate effectively on the company brand.

**The Job Responsibilities**:

- Develop digital marketing strategies and roadmap to enhance the company brand and ensure brand standard consistency across all entities.
- Analyse digital marketing trends and consumer behaviour, offering insights and make proposals that can impact monthly and annual marketing planning and budgets.
- Supervise the marketing plans and campaigns to achieve optimal results.
- Ensure excellency in all brands related materials and communicate effectively on brand standards information.
- Continuing enhancing of brand strategies to meet with the revolving Group’s target market.
- Monitor, measure and analyse the effectiveness of database marketing through electronic direct mailers, short-messaging-service, mobile app push-notifications
- Lead organizational efforts in defining marketing data needs and develop data models from various sources and channels (e.g., paid search, internal database, social, CRM) to support those needs.
- Analyse the monthly report provided to provide support, insights on past performance and identify opportunity areas to all entities under the Group’s belt
- Drive the A/B testing framework to develop best practice marketing and content guideline
- Ensure corporate governance and data compliance are met
- Lead and work closely with cross functioning team, not limiting to marketing, sales and customer experience, to set out the best strategies and practices in effective communication to external stakeholders on the Group products and services.
- Planning and organizing the overall marketing efforts in promoting and establish the brand under the Group.
- Understand and effectively managing the use of digital marketing tools to ensure the end goal are met.
- Bachelor’s Degree in Marketing, Communications, Media or equivalent.
- At least 12 years’ experience with at least 5 years in industry, healthcare or digital-focused organization
- Strong in-depth knowledge with various digital marketing tools
- Strong communicating skills to ensure good relationship building between internal and external stakeholders
- Expert at data analysis and reporting (GA, SQL & Excel)
- Experience with data visualization tools
- Understanding of quantitative and qualitative market research methodologies and insight mining
- Understanding of the consumer journey, LTV calculation and retention strategies
- Confident self-starter with strong inter-personal skills and the ability to work independently

**Job Types**: Full-time, Permanent

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- healthcare organization: 5 years (preferred)
- digital-focused organization: 5 years (preferred)

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