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Marketing Executive
6 days ago
**Job Title**: Marketing Executive
The Marketing Executive plays a critical role in driving demand generation and lead generation for Krenovator by crafting and executing innovative and effective marketing campaigns. This individual will work closely with our marketing lead and sales team to maximize reach, generate and nurture leads, and ultimately increase revenue.
**Roles and Responsibilities**:
- Implement multi-channel marketing campaigns targeting specific audience segments to drive lead generation and increase awareness of Krenovator’s solutions.
- Continuously optimize campaigns through A/B testing, segmentation, and personalization to improve engagement and conversion rates.
- Assist in the development and execution of event marketing strategies, including webinars, trade shows, and other industry events.
- Collaborate with team members such as IT, PR, sales and client partners to ensure seamless delivery of all activity - from pre-promotion to lead generation.
- Track, measure and report on metrics that demonstrate commercial performance and brand performance, making data-driven recommendations for improvement.
- Conduct market research and keep up-to-date with digital marketing trends and best practices.
**Requirements**:
- 1-3 years experience in marketing, preferably within the tech industry
- Proficiency with major social media platforms and experience running social media ad campaigns
- Experience with Google Ads, including setting up and optimizing PPC campaigns
- Solid copywriting skills and ability to create compelling ad and landing page copy
- Knowledge of SEO best practices and ability to create industry related content
- Proficiency in marketing automation and CRM systems
- Strong analytical skills and data-driven mindset
- Excellent written and verbal communication skills with a clear understanding of content strategy and storytelling to support go-to-market messaging
- Self-starter with ability to take ownership and manage projects end-to-end
**Salary**: RM2,500.00 - RM4,500.00 per month
**Benefits**:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
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