
Digital Marketing Specialist
4 weeks ago
**JOB RESPONSIBILITIES**:
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
**JOB REQUIREMENT**:
- Over 3 years of experience in PPC/SEM.
- Proficient in all types of Google Ads, including Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
Mastery of Google Analytics, capable of setting up and resolving complex conversion tracking issues.
- In-depth understanding of search engines, latest technologies, ranking factors, and sound principles of SEM strategies.
- Familiarity with web design technologies (HTML, JavaScript, CSS, etc.).
- Excellent interpersonal skills, including the ability to communicate complex concepts to clients verbally and in writing.
- Strong time management skills.
- Comfortable working in a fast-paced team environment.
- Ability to think logically and provide practical recommendations to clients to support their digital marketing strategies and efforts.
**Any ethnic group, races or internationality are welcomed.
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