Data and Analytics Manager

5 months ago

Kuala Lumpur, Malaysia HSBC Full time

-Job description

**Some careers open more doors than others.**

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

We are currently seeking an experienced professional to join this team in the role of **Data and Analytics Manager.**

This is a key position to manage end-to-end data & analytics initiatives from ideation, design & development, deployment & commercialization in an agile working model. Primarily responsible to drive business analytics on product development/redesign across all Wealth & Personal Banking products/services and assess the impact of changes in pricing and marketing programs for business profitability.

The role holder will be accountable to:

- Manage end-to-end data and analytics initiatives from ideation, design and development, deployment and, commercialization in an agile working model; able to manage / influence a wide range of partners / stakeholders from technology, business owners as well as senior management.
- Partnering with diverse business functions and HSBC business entities as well as country / regional analytics teams to identify and prioritize opportunities where Data & Analytics can add value; and provide analytics solutioning / quick prototypes that are relevant to business needs in the areas of (not limited to) persona development, signal / propensity based targeting, data-driven personalization and messaging capability, full cycle leads targeting, execution and tracking capability, sales management analysis and process improvement, etc.
- Collaborates with other team members to identify key trends that arise from the analysis of customer data and work with areas in Customer Value Management to ensure they are planned into Business as Usual activity where appropriate.
- Managing the Communication Messaging platform end to end, from campaign elaboration, campaign implementation and campaign tracking.
- Plan and implement Marketing Customer Relationship Management activities with the Regional and/or relevant business team as to deliver a highly efficient Customer Relationship Management and Analytics platform to drive business grow, increase profitability and sales number for all different products and channels.
- Optimize the use of Customer Relationship Management -system platform to drive and deliver sales growth, includes the use of artificial intelligence or machine learning solution, maximise efficiency of enhanced capabilities to drive revenue generation and business growth, including solving for channel attribution, campaign optimisation, personalisation, and targeting.
- Automate and streamline the analytics and standardized report generation processes riding on the effective analytics enablers.
- Define metrics and build standardized self-service dashboards for tracking campaign and leads performance of customer interactions across channels.
- Work with key stakeholders implementing control and risk management frameworks on data analytics and Customer Relationship Management processes.
Requirements
- Experience in the Financial Service or Banking sector; or similar experience in analytics consulting or managing Customer Relationship Management services and platforms.
- Minimum 5 years of experience in retail banking, leading data-led solutions for business areas and solving complex business problems.
- Proficiency in SAS, SQL, Python, R and/or other Data Science Languages. Knowledge and exposure to cloud analytics platform such as GCP, AWS, Hadoop, Azure.
- Experience delivering a variety of ad hoc extracts, self-service visualisation, and complex automated reporting for business stakeholder.
- Enthusiasm for proactively seeking, exploring and developing use cases for new data and/or tools/wider industry trends.
- Strong business acumen with high ability to diagnose and articulate ambiguity in business problems, and out-of-the box thinking to drive improved business performance.
- Excelle

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