Strategic Insights Associate

2 weeks ago

Kuala Lumpur, Malaysia Techsap ASP Sdn Bhd Full time

**Job Summary**

To assist in developing, collecting and managing market intelligence data and to provide reporting, analysis and insights that are consumer centric, actionable and value added to support effective and efficient business planning and decision making.

**Key Responsibilities**

1. Provide support in harnessing consumer insights, trend analysis and volume forecast and scenario building model in the preparation of business updates during commercial planning process (CR/SPC/ASP). Work on new tobacco category potential evaluation, as well as the preparation of presentation deck for management's review and presentation.

2. Gather relevant data, conduct analysis and/or researches to generate insights and drawing forward-looking conclusions. Monitor the emerging medium to long-term trends of consumers, selected channels and the retail environment, analyze by brand, region, channel and etc. to identify gaps versus objectives.

3. Work with internal stakeholders to assist them in defining research needs and developing appropriate methodology. Work with Regional and HQ SI on research brief alignment & provide support on all other initiatives.

4. Support the Brand Marketing or Consumer & Tarde Activation team with analysis that leads to identification of opportunities based on consumer needs/profiles/behaviors (general and at POC), segmentation dynamics, channel and trade characteristics as well as equity of JTI brands.

5. Work with superior on KPIs setting for activation programs and evaluate their effectiveness post programs to identify best practices to ensure a focus on information (insight and intelligence) needs and optimal capture of lessons learnt.

6. Work with superior to streamline reporting, manage the reporting repository and reflect latest market trends to facilitate decision making process. Provide fundamental tools, training to enable other functions to become “self-sufficient” to free up more time to think (insight/foresight generation).

7. Assist with executing and managing both qualitative and quantitative consumer research projects, including working closely with research agencies to implement research projects that would lead to consumer-centric, actionable and value-added insights, including:

- Preparation of research brief.
- Managing the research agencies on project timeline, questionnaire development and translation, monitoring project progress by attending all pre-field work briefing and frequent field observation.
- Performing qualitative and quantitative data analysis and the delivery of actionable insights.
- Analysis and preparation of research report through Executive and Management Summary.

8. Provide reporting, analysis and consumer insights/ information strategic market information and analysis with business implications/recommendations to support effective and efficient business decisions, including the following:

- Macro-environment Impact & Analysis
- Performance Report
- Tracker Report Analysis
- Consumer Profile and Brand-Switching Analysis
- Product Performance Dashboard
- Any ad hoc analysis when business needs arise

**Qualifications and Requirements**
- Have a minimum of 3 years working experience, preferably in a related analyst position with tobacco related research / analyst experience.
- Holds a Bachelors Degree in ; or Professional Qualification in related field.
- Good communications skills in English and Bahasa Malaysia.
- Good in business or editorial writing.
- Good knowledge of Microsoft Office, specifically in Excel and PowerPoint.
- Good knowledge of SPSS.

**Job Type**: Contract
Contract length: 12 months

**Salary**: RM5,500.00 - RM6,000.00 per month

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing Analyst: 3 years (preferred)

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