Performance Marketing Lead

2 weeks ago

Kuala Lumpur, Malaysia Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**About the role**:

- Ever dreamed of being the driving force behind a leading brand's growth within the digital marketplace? As our Performance Marketing & CX Lead, you will lead the Performance Marketing & CX teams across Malaysia and Singapore. Reporting to the Head of eCommerce, you will play a key role in driving and executing the overall e-commerce business in your market. You will drive the full marketing strategies across multiple funnels and media channels aligned with the organizational goals.**Your responsibilities**:
In summary, you'll:

- Provide leadership for the Performance Marketing and CX team in your markets.
- Proficient in analyzing the customer journey and integrating it into Always On planning across various touchpoints, including social media (organic and paid), events, and other marketing channels
- Hold a high bar for creative excellence and push the organization to experiment with emergent ad formats and channels where appropriate.
- Have a bias towards structured experimentation; measure short and long-term impact to improve efficiency
- Establish ambitious growth targets across multiple channels, allocate budget efficiently, and dynamically tweak investments to maximize return.
- Not lose sight of the forest for the trees; you’ll know how to effectively manage the need for short-term outcomes, with longer-term ambitions
- Develop and drive a comprehensive UI/UX strategy across Malaysia and Singapore.
- Responsible for creating a WOW consumer experience across all ecommerce touchpoints to retain and convert new & existing consumers
- Take an analytical and evidence-led approach to Performance Marketing; own in platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level
- Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both in-platform and where applicable, out-platform
- Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends
- Engage Platform Marketing Solutions and stakeholders at multiple levels to formalize Way of Working for increased collaboration and performance
- Work with platforms for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear
- Maintain an agile media plan by Brand
- Engage & influence internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion
- Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between ‘Always On campaigns’ and ‘Event campaigns’
- Operationalize scorecards that ensure visibility and transparency to various performance KPIs
- Ensure Performance Marketing budget is being spent with right ROAS mix.

**The experience we're looking for**:

- Bachelor’s Degree qualifications
- At least 5 years in Performance Marketing and Digital Marketing, ideally associated with eCommerce, at a consumer brand and/or media agency; 7+ years of total work experience.
- Full-funnel marketing experience with clear consumer journey understanding
- Strong leadership, motivational and interpersonal skills capable of building strong working relationships
- Strong leadership skills, an energetic management style and well-developed coaching skills.
- Highly conversant in metrics used to drive online performance, such as advertising ROAS, cost-per-acquisition, conversion, per customer transactions, repeat rate and lifetime value.
- Ability to achieve results through influence and succeeding through others
- Ability to develop strategies, tactics and measurable implementation plans
- Intellectual curiosity and flexibility
- At ease with change and at times - uncertainty
- Strong communication skills, both written and oral (in English)
- Superior analytical skills
- Ability to lead in complex environments

**The skills for success**:
Ecommerce, Analysing sales and Ecommerce data FMCG strong stakeholder management strategic.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future succ

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