Data Analyst, Performance Marketing

2 weeks ago

Kuala Lumpur, Malaysia Prenetics Full time

Prenetics is a leading genomics and precision oncology company dedicated to transforming patient care through advanced genomic and molecular technologies. Our new business focus is on precision oncology, specifically on early detection and treatment. We recently acquired ACT Genomics, the only Asia-based company to receive FDA clearance, has enabled us to expand our capabilities and offer comprehensive cancer solutions to patients worldwide.

Our team of world-class scientists, healthcare experts, and technology innovators are committed to driving forward precision oncology to improve patient outcomes. At Prenetics, we believe that every patient deserves personalized, effective, and affordable cancer care, and we are dedicated to making that a reality. Prenetics is listed on NASDAQ with the ticker PRE.

**Responsibilities**:
**Digital Marketing**:

- Collaborate closely with digital experts to devise and implement strategic digital performance marketing initiatives on a global scale across multiple channels
- Assist with analysis and optimization of performance campaigns to meet digital growth objectives (ROI and KPIs)
- Participate in planning and coordinating timelines, budgets, and priorities for all digital marketing projects
- Assist in crafting customer journey maps using digital marketing strategies to promote growth
- Liaise with cross-functional teams, including the product team, to ensure digital marketing strategies are aligned and optimized towards brand objectives
- Support the seamless execution and optimization of Digital Marketing campaigns
- Participate in brainstorming sessions to develop innovative growth strategies
- Stay updated on emerging technologies and provide inputs for adoption

**Analytics and Tracking**:

- Collaborate with the product team to establish tracking events and data layers for Google Analytics 4 (GA4) across new sites, pages, apps, products, and third-party integrations
- Participate in creating monthly, quarterly, and yearly forecasting plans
- Use data and analytics to inform marketing strategies and optimize ROI
- Participate in developing data analysis methods, generating reports, and creating models to support marketing and business decision-making
- Assist in creating and optimizing analytics models for full funnel acquisition (like attribution modelling, next best action modelling etc.)
- Extract and integrate data from multiple channels to identify actionable insights
- Support tracking and analysis of key performance metrics, content, and technology usage (like apps, web, social media)

**Reporting**:

- Proficiency in data visualization tools (e.g., Tableau, Data Studio, Power BI, or Looker) to develop and maintain regular business reports and dashboards as per business requirements
- Use SQL and/or Metabase to query data and build reports
- Ensure all tracked KPIs are accurately represented and aligned to business definitions
- Assist in planning, executing, and measuring experiments and conversion tests
- Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

**Requirements**:

- At least 3 years of experience in digital marketing, analytics, and setting up tracking events for web analytics
- Experience with global performance digital marketing across paid digital and social media (Google Ads/YouTube Ads/Facebook ads or Native Advertising, OOH, TV experience is a bonus)
- Solid understanding of digital analytics techniques, technologies, and ad tech and marketing tech platforms. Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) is a must, particularly in setting up tracking events and data layers. Proficiency in SQL languages is a must. Experience with Metabase is advantageous.
- Proficient in data modeling and data warehousing
- Proficient in data visualization tools like Tableau, Data Studio, Power BI, or Looker
- Capable of creating cross-channel customer journeys with a data-driven mindset
- Balance of creative and analytical capabilities, and a proactive attitude
- Experience managing multiple, complex tasks simultaneously
- Prioritization skills to maximize business impact in a fast-paced environment
- Strategic thinking, ability to leverage research, understand marketer needs, and creatively translate these needs into compelling concepts and programs
- Proficiency in English; Cantonese and Mandarin skills are advantageous.

**Benefits**

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:
Passion
- You love what you do and accomplish amazing result
- You spread positivity, bring enthusiasm to work and inspire team members
- You drive team toward specific goals, even when they seem unlikely or difficult

Resilience
- You embrace changes and be able to drive through uncertainty, ambiguity and uncomfortable situations
- You bounce back quickly from setbacks and challenges
- You are persistent and determined to achieve the desired outcome

Em

  • Performance Marketing Analyst

    4 days ago

    Kuala Lumpur, Malaysia IT Consulting Company Full time

    Responsibilities: - As an Entry-Level Business Analyst, you'll use your Performance Marketing expertise to analyze customer data, develop marketing strategies, and collaborate with cross-functional teams to drive business growth. - Analyze customer data to identify trends and insights for developing effective marketing strategies. - Develop and implement...

  • Data Analyst Marketing

    2 days ago

    Kuala Lumpur, Malaysia HOMY VILLA (BORNEO) SDN BHD Full time

    **Position**: Data Analyst Marketing (Internship) **Location**: Suite 29-06 D, Menara Exchange 106, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia. **Work Schedule**: Monday - Saturday, 9:00 AM - 5:00 PM (with 1-hour lunch break) **Attire**: Flexible attire as long as it is polite and professional **Start Date**: June 1st,...

  • Data Analyst

    Found in: Talent MY C2 - 2 weeks ago

    Kuala Lumpur, Malaysia Razer Full time

    Job Responsibilities :The marketing data analysts play a crucial role in helping Razer Gold – Marketing to make informed decisions, optimize marketing strategies, and allocate resources effectively. The analyst bridges the gap between data and marketing to ensure that customer lifecycle management, campaigns and initiatives are data-driven and aligned with...

  • Data Analyst

    6 days ago

    Kuala Lumpur, Malaysia GrowthOps Full time

    Digital Marketing - Kuala Lumpur, Malaysia - Internship 26 June 2023 **Welcome to GO Asia** GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work...

  • Data Analyst

    2 days ago

    Kuala Lumpur, Malaysia SOGO (KL) Department Store Sdn Bhd Full time

    **Responsibilities**: - Collect, interpret and analyse collection of data using statistical techniques to provide reports and analysis result. - Develop strategies in data collection, data analytics and other related data matters by adopting optimized statistical efficiency and quality. - Acquire data from primary or secondary data sources and maintain data...

  • Data Analyst

    4 days ago

    Kuala Lumpur, Malaysia Tata Consultancy Services Malaysia Full time

    **Key Roles and Responsibilities**: - Perform initial analysis to work with Project Manager and delivery - team to develop Data Management solution. Should Manage master data, including creation, updates, and deletion and Generate reports from single or multiple systems **; Requirements: - Skills**: - Minimum of 5 years being in senior data analyst role -...

  • Affiliate Account Manager

    5 days ago

    Kuala Lumpur, Malaysia Performance Marketing Limited Full time

    **Job Posting: Affiliate Account Manager at Performance Marketing Limited (PML)** Performance Marketing Limited (PML), a boutique performance marketing agency, is seeking a dynamic Affiliate Account Manager to join our team. This role is crucial in maintaining the high quality and compliance of our pay-per-call division, as well as expanding our performance...

  • Data Analyst Internship

    2 days ago

    Kuala Lumpur, Malaysia THE D GROUP Full time

    Create weekly and monthly performance reports to show progress on performances of each campaign. - Assess data quality, clean and standardize data from several sources. - Identify errors and propose solutions. - Analyze data with Excel / any other relevant statistical or analytical tools to identify patterns and insights for performance and process...

  • Data Analyst

    5 days ago

    Kuala Lumpur, Malaysia QS Quacquarelli Symonds Full time

    **About QS** QS is the world’s leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic...

  • Data Analyst

    5 days ago

    Kuala Lumpur, Malaysia Quacquarelli Symonds Full time

    **About QS** QS is the world’s leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic...

  • Data Analyst

    6 days ago

    Kuala Lumpur, Malaysia Skill quotient Full time

    Greetings from Skill quotient ! We are hiring for Malaysians! Position: Data Analyst 1 Year extended contract Payroll: Skill quotient Location: KL **Requirements**: **Job Description**: Using automated tools to extract data from primary and secondary sources - Removing corrupted data and fixing coding errors and related problems - Developing and...

  • Data Analyst

    2 days ago

    Kuala Lumpur, Malaysia Shopee Full time

    DepartmentBusiness Intelligence and Data Analytics- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Business Intelligence and Data Analytics team plays a critical role in conducting close-loop data-driven business iterations. As business intelligence specialists and data analysts, our scope of work is not limited to just...

  • Youtube Automation Director

    4 days ago

    Kuala Lumpur, Malaysia Performance Marketing Limited Full time

    **Title**: YouTube Automation Director **Company**: Performance Marketing Limited **Salary**: 3500 RM - 7000 RM Monthly, Depending on Experience **Job Type**: Full-time **Overview**: Performance Marketing Limited is seeking a dynamic and creative YouTube Automation Director to spearhead the development of new channels across YouTube, TikTok, and...

  • Senior Data Analyst

    Found in: Talent MY C2 - 2 weeks ago

    Kuala Lumpur, Malaysia Publicis Groupe Full time

    Job Description What you will do:    As a Senior Analyst, you will lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will work on brand campaigns and pitches, assist in developing reporting frameworks for web and social analytics projects and manage quality and insightful reporting for clients whilst...

  • Junior Data Analyst

    4 hours ago

    Kuala Lumpur, Malaysia Upscale Sdn Bhd Full time

    Contract/yearly renewal Location: Klang Valley / KL **Salary**: based on market rate, open for discussion. **Position: Junior Data Analyst** **Requirements**: 1. Master basic machine learning methods and principles (such as Linear Regression and Random Forest) and model evaluation indicators (Confusion Matrix). 2. Data analysis and mining methods 3. Be...

  • Data Analyst

    2 days ago

    Kuala Lumpur, Malaysia Devscout Full time

    **Job Role: Data Analyst (Audit & Assurance Analytics)** **About Our Client**:Join a dynamic team at our client, a Singapore-based Audit and Tax Firm with over 30 years of industry excellence. Renowned for their agile, progressive, and high-performance culture, our client fosters an environment that encourages growth, innovation, and collaboration. With...

  • Business and Data Analyst

    Found in: Talent MY C2 - 2 weeks ago

    Kuala Lumpur, Malaysia CAPCO Full time

    Business and Data Analyst at Capco Malaysia - Kuala Lumpur Joining Capco means joining an organisation that is committed to an inclusive working environment where you’re encouraged to #BeYourselfAtWork. We celebrate individuality and recognize that diversity and inclusion, in all forms, is critical to success. It’s important to us that we recruit...

  • Data Analyst

    2 weeks ago

    Kuala Lumpur, Malaysia Comfort Works Full time 7,000 - 9,000

    The Role:Driven by our innovative, inclusive, and forward-thinking culture, we’re constantly looking at ways to reinvent the shopping experience for our global customer base and build the next generation of digital retailing. After saving over 1 million sofas from the landfill, we are going through an exciting period of transformation and growth and as...

  • Data analyst

    Found in: beBee S MY - 4 weeks ago

    Kuala Lumpur, Malaysia Ocbc Bank Full time

    Data Analyst-(2400008 U)Description Organise data collection and maintenance of databases Interpret data, analyse result and assist in presenting finding or recommendation for decision making Prepare report for regulatory and management Support and work with other members of the team / within the organisation locally / regionally on areas relating to data /...

  • Senior Data Analyst

    Found in: Talent MY C2 - 2 weeks ago

    Kuala Lumpur, Malaysia Agensi Pekerjaan BTC Sdn Bhd Full time

    Job DescriptionOpen Position: Senior Data Analyst An MNC Consulting organisation is looking for Senior Data Analyst to join their team based in the Kuala Lumpur office. Key responsibilities include:Good experience working as a Data Analyst in a Data Analytics TeamWork closely with stakeholders to understand business requirements and identify improvement...