Digital Marketing Manager

5 days ago

Kuala Lumpur, Malaysia SAMADHI RETREATS SDN BHD Full time

Are you an experienced Digital Marketing Manager, juggling P&Ls, cloud kitchen management, SEO & SEM optimization and overall digital marketing strategies?

We’re looking to hire a talented Digital Marketing Manager who will be an invaluable asset to our brand, given besides managing our digital needs, they will also act as a consultant, providing advice and guidance on how to maximize the benefits of our digital investments.

A master of all things digital & e-commerce management and a true magician who keeps all of our digital scenes in perfect utopian condition.

**General Duties**
- Market research - Identifying customer needs and wants either through selected target market segments, developed consumer profiles, and appropriate marketing mix.
- Competitive analysis - observing competitors and identifying market position and strategies.
- Promotion - presenting the company and its products to consumers, building brand awareness, and strengthening the product and company image.
- Branding - responsible for managing the brand and ensuring the brand is marketed appropriately.
- Online channel management - manage and maintain online channel pages such as corporate websites and social media.

**Digital Guru**
- Supervise the e-commerce growth monitor of brand website sales as well as sell-in and sell-out excellence through optimizing online merchandising, website functionality and optimizing the user experience.
- Create an online promotional calendar and implement site upgrades with support and collaboration from all restaurants.
- Assure User Experience of the website including design and aesthetics, content, and navigation, branding/marketing, performance, checkout funnel and promotional campaigns.
- Own and manage SEO measurements and monitoring methodologies.
- Lead, analyze and draw conclusions on specific e-commerce KPIs (conversion rate, bounce).
- Assure that all e-commerce activity is consistent with the brand sense of purpose.
- Cooperate with internal stakeholders, local agencies and overseas counterparts to understand best practices for the key e-commerce levers of search, navigation, content, ratings and reviews and oversee implementation of these where relevant.

Design and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross-selling mechanisms, data ownership within e-commerce brands websites and e-retailers ones.
- Create synergies between inside and outside partners in marketing or digital activities.
- Produce SEO/SEM and Digital Marketing through innovation and process improvements.
- Leverage local constraints and maturity in e-commerce activation.
- Drive Growth, Develop and implement creative solutions to drive and convert more visitors.

**Social Media Maven**
- Own and manage the social media content calendar, creating and/or sourcing content as needed
- Manage digital marketing campaigns, including platform set-up that aligns with media plans, targeting strategies and objectives. Track and adhere to all timelines and deadlines
- Negotiates placements with third-party vendors and manages advertising budget
- Tracks, analyses, and optimizes digital marketing campaigns
- Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
- Own weekly and monthly paid social performance reporting (performance analysis, insights and recommendations)
- Set KPIs and benchmarks for all paid social and video platforms, channels, tactics, and initiatives.
- Develop test and learn plans (A/B testing)

**Requirements**:

- Diploma and or Bachelor’s Degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major
- 4 - 6 years’ experience in marketing or related professional area

**Salary**: RM5,000.00 - RM6,500.00 per month

**Benefits**:

- Health insurance

Schedule:

- Monday to Friday

Application Question(s):

- How much is your expected salary?

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