Trade Marketing Manager

3 weeks ago


Shah Alam, Malaysia Agensi Pekerjaan Elitez Malaysia Sdn Bhd Full time

**Company Information**

Business Nature: Food manufacturing (Coffee)

Location: Shah Alam, Selangor

We are seeking a dynamic and experienced Trade Marketing Manager to join our team in the fast-moving consumer goods (FMCG) industry. The Trade Marketing Manager will be responsible for developing and implementing effective trade marketing strategies to drive brand visibility, increase product distribution, and ultimately maximize sales within our retail channels.

**Key Responsibilities**:

- Develop and execute comprehensive trade marketing plans aligned with overall brand and sales objectives.
- Collaborate closely with the sales team to understand market trends, customer insights, and competitive landscape to inform trade marketing strategies.
- Create impactful POS (point-of-sale) materials, promotional campaigns, and trade marketing collateral to support brand visibility and drive sales at the retail level.
- Analyze sales data and trade promotion performance to identify opportunities for improvement and optimization.
- Liaise with external agencies and suppliers to develop and produce trade marketing materials within budget and timeline constraints.
- Provide guidance and support to the sales team on trade marketing initiatives, ensuring alignment with brand messaging and objectives.
- Conduct regular market visits to monitor the execution of trade marketing activities and gather feedback from retailers and distributors.
- Develop strong relationships with key retail partners and negotiate promotional opportunities and in-store placements.
- Stay updated on industry trends, best practices, and emerging technologies in trade marketing to continuously enhance our strategies and tactics.
- Prepare regular reports and presentations on trade marketing performance, including ROI analysis and KPI tracking, to senior management.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 3-4 years of experience in trade marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful trade marketing strategies that drive sales and brand growth.
- Strong analytical skills with the ability to interpret sales data and market trends to inform decision-making.
- Excellent communication and interpersonal skills, with the ability to build effective relationships with internal teams, external partners, and retail stakeholders.
- Creative thinker with a strategic mindset and the ability to innovate and differentiate our brand in a competitive market.
- Proficiency in MS Office suite (Word, Excel, PowerPoint) and familiarity with trade marketing tools and platforms.
- Ability to multitask and prioritize effectively in a fast-paced environment.
- Strong negotiation and influencing skills.
- Willingness to travel as required.

**Salary**: RM8,000.00 - RM9,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Application Question(s):

- State your notice period, thanks.

**Education**:

- Bachelor's (preferred)

**Experience**:

- Trade Marketing: 5 years (preferred)
- FMCG: 5 years (preferred)

Ability to Relocate:

- Shah Alam: Relocate before starting work (required)

Willingness to travel:

- 75% (preferred)

Application Deadline: 04/01/2024



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