Marketing Executive

3 weeks ago


Petaling Jaya, Malaysia Lamarsa Coffee Machine Company Full time

Assist marketing manager in the development and execution of marketing activities, such as digital marketing, influencer collaborations and events.
- Help develop and execute a content calendar, ensuring a consistent flow of engaging and relevant content across all marketing channels (including Facebook, Instagram, YouTube, LinkedIn etc..).
- Assist in planning, organising, and executing local events, such as tradeshow, product launches, and in-store promotions.
- Coordinate the building of the company brand and the execution of all communication initiatives to create awareness, generate leads, and build confidence in distributors’ sales force and end-users.
- Monitor social media channels for trending news, ideas, and memes, then capitalize on those trends through our social media accounts.
- Analyze social media metrics, including engagement, conversion, and customer retention rates, to identify areas of improvement.
- Conduct market research and competitor analysis to identify new social media opportunities and best practices.
- Stay up-to-date with industry trends, best practices, trends jacking and emerging technologies to bring innovative ideas to our marketing efforts.

**; Requirements**:
- At least Diploma or related certificate in Marketing, Business, or a related field(preferably within the coffee, sports, consumer electronics or retail industry).
- Proficient in written and verbal communication skills.
- Strong understanding of marketing principles, strategies and best practices.
- Excellent copywriting and content creation skills, with a keen eye for detail.
- Highly creative, proactive, and able to work independently as well as collaboratively within a team.
- Ability to multitask and prioritize projects in a fast-paced environment.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving abilities.
- Passion for specialty coffee and a good knowledge of specialty coffee scene.


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