Creator Engagement

3 weeks ago


Kuala Lumpur, Malaysia AnyMind Group Full time

AnyMind Group is one of the fastest-growing startups in the world, driven by a core mission to make every business borderless. Starting from marketing tech, AnyMind Group has expanded its focus into cloud manufacturing, D2C brand incubation, entertainment tech, and HR tech in recent years. Situated within AnyMind Group's marketing tech business line, AdAsia looks to power the advertising of the future and provides solutions for both advertisers and publishers, including the AdAsia Digital Platform, AdAsia360, and AdAsia Premium Marketplace.

**What You'll Do**

Managing a wide range of content creators across our growing multi-channel network, this role is tasked with creating, delivering, and coordinating marketing and promotional campaigns for local content creators.

Working autonomously and as part of the Creator Growth team, the creator engagement and development executive is in charge of managing content creators, coordinating content releases and driving campaigns through to completion.

**CHANNEL DEVELOPMENT & ENGAGEMENT**
- Research the market and invite potential YouTubers/creators to join the network
- Strategic campaign planning and product creation
- Take full advantage of your own network to invite YouTubers/creators to join the network
- Maintain relationships and contribute to the growth of YouTubers/Creators
- Promote the AnyMind Creator Growth brand in the industry and create an inviting environment for new YouTubers/creators
- Work closely with your line manager on market analysis and strategy development for business growth
- Partner directly with creators to deliver creative and successful campaigns
- Study and research on Youtube analytics and industry trend to develop channel strategy to ensure channel growth
- Working with internal teams to innovative activations across the Youtube scene
- Monthly reporting and analysis to forecast and analyze page performance

**Who You Are**
- Bachelor's Degree in mass communication, marketing, public relations
- Ability to confidently plan, manage and deliver campaigns to a high standard
- Passionate in people and content creation
- Knowledgeable about market trends, Youtube industry developments, and digital innovations
- A team player with creative ideas, a positive attitude, and an open mind
- Ability to identify and facilitate the growth of potential YouTubers/creators
- Excellent written and verbal communication skills
- 2+ years of experience at talent management or MCN companies is an added advantage
- Experience in communicating with YouTubers/creators directly to invite them to join the network and maintain good relationships
- Result-oriented mind with a passion for work

**Why You'll Love It**
- Competitive Salary
- Performance Review (twice a year)
- Yearly Performance Bonus
- Annual MVP Awards
- Work in a professional, active, international, and dynamic environment
- Good chance to explore new trends in the digital market



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