Facebook Marketing Specialist

3 weeks ago

Remote, Malaysia .ZERO Pte Ltd Full time

**Company Overview**
We invite you to join our team at
**Sterra.sg**, a homegrown brand dedicated to enhancing people's lives in their own homes. At Sterra, we firmly believe that everyone deserves a home that offers convenience, health, and comfort, enabling a high quality of life. We strive to ensure affordability, making our offerings accessible to all. We take great pride in our
**vision** to improve the lives of everyone by having a Sterra product in every home, and our
**mission** to make effective wellness products accessible for everyone to live to their fullest potential.

**Position Overview**
- Your role is to develop and implement effective marketing strategies on the Facebook platform.
- You will be responsible for creating and managing Facebook advertising campaigns, optimizing performance, and driving user engagement and conversions.
- Your expertise in leveraging Facebook's advertising tools and understanding of target audience behavior will be crucial in achieving marketing objectives and maximizing return on investment (ROI).

**Key Responsibilities**:

- Develop and execute digital marketing strategies across a broad range of digital marketing channels with the main focus in Facebook.
- Manage Facebook advertising campaigns: Create, launch, and monitor Facebook ad campaigns using Ads Manager or other relevant tools. Set up targeting parameters, ad creative, and budget allocation. Regularly analyze campaign performance, make data-driven optimizations, and report on key metrics.
- Conduct audience research and segmentation: Identify and understand target audience characteristics, interests, and behaviors. Leverage Facebook's targeting capabilities to create segmented audiences and deliver personalized ad experiences.
- Optimize ad performance: Monitor ad performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Implement A/B testing methodologies to optimize ad creative, messaging, and targeting. Continuously refine campaigns to improve ROI and meet performance targets.
- Stay updated on industry trends and Facebook updates.
- Collaborate with cross-functional teams to develop compelling ad content, visuals, and landing pages.
- Gather insights and track campaign performance.
- Analyze campaign results and provide recommendations for future campaigns and optimizations.
- Other related responsibilities assigned.

**Requirements**:

- Bachelors’ Degree in Marketing preferred.
- At least 2 years of experience in digital marketing/performance marketing.
- Experience with copy-writing and design for e-commerce preferred.
- Basic video editing and design skills preferred.
- Experience with agency or direct to consumer e-commerce preferred.
- It's a bonus if you have prior experience starting things from the ground-up.
- Results oriented - This role requires you to bring in results constantly.
- Enjoy start-up culture and meritocracy - the best ideas always win.

**We want to work with you**

**Other Details**:

- Working Hours**:Mondays to Fridays (9am to 6pm)
- Remote Work Arrangement

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