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Digital Marketing Executive

2 months ago

Kuala Lumpur, Malaysia Lunix Luminous Sdn Bhd Full time

**ABOUT THIS ROLE**

**KEY RESPONSIBILITIES**

**Market Research**:

- Conduct market research to identify trends, competitors, and potential opportunities.
- Analyze consumer behavior and industry developments to inform marketing strategies.

**Campaign Planning and Execution**:

- Develop and implement comprehensive marketing campaigns across digital and traditional channels.
- Collaborate with creative teams to create compelling and effective marketing contents.

**Digital Marketing**:

- Optimize online presence and user experience to drive engagement and conversions.

**Content Creation**:

- Create and curate content for various platforms, ensuring alignment with brand guidelines.
- Develop engaging and informative blog posts, articles, and promotional materials.

**Brand Management**:

- Ensure consistent brand messaging and visual identity across all marketing channels.
- Monitor brand perception and take proactive measures to enhance brand image.

**Lead Generation**:

- Implement lead generation strategies to attract and convert potential customers.
- Collaborate with sales teams to ensure effective communication of product/service offerings.

**Analytics and Reporting**:

- Utilize analytics tools to track and measure the performance of marketing campaigns.
- Provide regular reports and insights to measure the effectiveness of marketing efforts.

**Event Coordination**:

- Plan and coordinate marketing events, trade shows, and promotional activities.
- Represent the company at industry-related events to build networks and brand visibility.

**Customer Relationship Management (CRM)**:

- Utilize CRM systems to manage customer data and track interactions.
- Implement strategies to enhance customer retention and satisfaction.

**KEY REQUIREMENTS**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in a marketing role, preferably in a similar industry.
- Strong understanding of marketing principles and techniques.
- Excellent written and verbal communication skills.
- Proficient in digital marketing tools and platforms.
- Creative thinker with the ability to generate innovative ideas.
- Strong project management and organizational skills.

**WHAT WE OFFER**:

- Competitive salary
- Health and wellness benefits
- Professional development and growth opportunities
- Positive and collaborative work environment

Pay: RM3,000.00 - RM5,000.00 per month

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