Head of Growth and Innovation
2 days ago
About Our Client
Our client is a pioneering fintech company in Malaysia that has revolutionized the retail trading space. With backing from an established international player, it offers a seamless online trading experience with competitive fees and convenient account opening.
Through innovative technology, it has established itself as a significant player in the local fintech landscape, promoting increased participation in stock trading via digital convenience and innovation.
The Job
The Head of Marketing plays a pivotal role in driving the company's short-term and long-term objectives. Key responsibilities include:
- Developing and implementing strategic marketing strategies and propositions in local markets
- Collaborating with the marketing team to create a comprehensive marketing plan, encompassing brand, content, social, CRM, and digital elements, aligned with business objectives in the local market
- Accountable for marketing budget planning, execution, and control
- Contributing to strategic programs, advocating for customer journey needs from brand awareness to conversions in local markets and consumers
- Overseeing country marketing operations and driving business performance metrics achievement
- Driving creation and execution of local insights-driven programs, including segment plans, social media management, and PR initiatives
- Proactively assessing market needs, ensuring offerings remain competitive and ahead of industry standards, providing exceptional service resulting in customer loyalty
- Fostering and driving a motivated team committed to organisational purpose and goals, instilling values and culture
The Ideal Candidate
The ideal candidate is an accomplished marketing leader with a proven track record of success in leading businesses to achieve growth in challenging environments, adapting to market changes. Requirements include:
- Bachelor's degree in a relevant field; Master's qualification is advantageous
- 8 years of experience in a startup, digital, or online business with strong business acumen and entrepreneurial spirit
- Highly analytical, structured thinker with strong problem-solving skills
- Strong sense of ownership and drive
- Ability to influence key stakeholders from diverse backgrounds and cultures
- Passion for the fintech industry and adaptability to change
- Highly motivated and prepared to join a fast-paced environment with high expectations
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