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User Experience Specialist
3 weeks ago
Job Summary:
Lazada is looking for a skilled Digital Marketing Content Creator to join its team in Kuala Lumpur, Malaysia. This role involves developing and implementing content strategies that drive user growth and engagement across various paid channels.
Main Tasks and Responsibilities:
- Ad Content Development: Oversee and improve the quality of ads across all paid channels, focusing on ad content, content strategy, and messaging.
- Content Scripting: Develop content scripts that align Lazada products and promotional mechanisms with our communication strategy to enhance market influence.
- Innovation and Growth: Leverage AI creative assets to optimize paid channel performance and propose innovative ideas for A/B testing and multivariate testing.
Required Skills and Qualifications:
- Over 3 years of experience in user experience or relevant content marketing roles, with e-commerce industry experience preferred.
- Excellent analytical skills and ability to work effectively with numbers.
- Proficient in using tools such as Canva, CapCut, or other AI video generation tools.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Language proficiency: Chinese and English required for collaboration with Chinese-speaking teams.
