Senior Demand Generation Specialist
2 days ago
Company Overview:
Master Concept International Limited is a leading provider of innovative solutions in the field of digital marketing. We are committed to delivering exceptional results and providing our customers with unparalleled service.
Job Responsibilities:
- Develop and execute comprehensive demand generation campaigns aligned with business objectives
- Build and manage lead generation programs and campaigns across various channels
- Conduct market research and competitor analysis to identify opportunities for growth
- Create engaging and compelling content for various digital platforms
- Utilize marketing automation tools to optimize lead nurturing and scoring processes
- Analyze campaign performance metrics and provide actionable insights to improve ROI
- Collaborate with sales and marketing teams to ensure seamless lead handoff and qualification
Requirements:
- Bachelor's degree in Marketing, Communications, or related field
- At least 2 years of experience in demand generation or marketing
- Strong understanding of SEO, SEM, social media marketing, and email marketing
- Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce)
- Strong analytical skills and data-driven approach
- Excellent communication and interpersonal skills
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