Director of Strategic Planning

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia VML South Africa Full time

Job Description

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The Director of Strategic Planning is responsible for developing brand and communication strategies that support our clients' business goals. This role focuses on assessing client challenges and proposing optimal solutions based on relevant marketing disciplines.

Main Responsibilities:

  • Develop strategic solutions addressing client business challenges/goals.
  • Create briefs based on client briefs, addressing any issues/opportunities clients may have.
  • Support overall master and sub-brand strategy development through brand and competitive audits, executive interviews, and research analytics.
  • Analyze research to derive insights, measure campaign results, and explore new brand opportunities.
  • Develop ad-hoc communication plans in response to short-term marketplace challenges.
  • Provide input during creative development to ensure strategic direction is correctly translated into creative work.
  • Support the development of strategy planning tools and methodologies.
  • Mentor junior planners on using the agency process and optimize their skills/talent.

Required Skills and Qualifications:

  • Minimum 8 years' experience in planning.


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