Strategic Brand Lead

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia WD-40 Company (UK) Full time
Job Description:
We are looking for an experienced Brand Manager who will provide operational marketing support in the development and maintenance of the 3-year and 5-year strategic plans for all brands, in collaboration with our Regional Managers and Distributors.

This role involves developing, proposing, implementing, and monitoring 12-month brand/product plans and strategies to achieve sales, EBITDA, and brand equity growth for all brands across all trade channels to include MRO, Automotive, Industrial (hardware/Chemical), HTO, and DIY.

The Brand Manager will also investigate, develop, refine, and complete all Brand Development and NPD from ideation to distribution and activation across diverse platforms. Co-responsibility for analysis, identification, development, and introduction of new product bundles, formulations, and packaging will be shared with other functions to maximize sales opportunities throughout Asia.

Responsibilities:
  • Provide operational marketing support in the development and maintenance of strategic plans for all brands
  • Collaborate with Regional Managers and Distributors to achieve sales, EBITDA, and brand equity growth across all trade channels
  • Develop, propose, implement, and monitor 12-month brand/product plans and strategies
  • Investigate, develop, refine, and complete all Brand Development and NPD from ideation to distribution and activation across diverse platforms
  • Collaborate with internal and external resources to develop strategies that meet sales and EBITDA goals within established timelines


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