Senior Marketing Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time
Job Description:

As a Senior Marketing Strategist at Touch 'n Go Group, you will be responsible for driving integrated communications and strategies that deliver end-to-end solutions. You will collaborate with internal stakeholders to build on product positioning and messaging that sets new products apart from others in the market. Your key responsibilities include launching, managing, and executing campaign development across various communication channels such as TVC, radio, print, OOH, PR, digital marketing, email, SMS, app push marketing, and social media.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that align with business objectives.
  • Collaborate with cross-functional teams to drive integrated communications and ensure seamless execution.
  • Build on product positioning and messaging to differentiate new products in the market.
  • Launch and manage campaigns across multiple communication channels.


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