Social Media Content Strategist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia YIFU CATERING MANAGEMENT SDN. BHD. Full time

This is an exciting opportunity to join YIFU CATERING MANAGEMENT SDN. BHD. as a Social Media Strategist. We are looking for a highly skilled and experienced professional who can plan and create engaging content, manage social media platforms, and analyze data to drive business growth.

Job Responsibilities:
  • Develop and implement a comprehensive content strategy aligned with the company's goals and objectives.
  • Create high-quality original articles, scripts, and copywriting that resonate with our target audience.
  • Manage and publish content on major social media platforms, including WeChat Official Accounts, TikTok, Xiaohongshu, and Bilibili.
  • Analyze content performance metrics and adjust strategies accordingly.
  • Collaborate with the branding department and complete assigned tasks.

Requirements:

  • Proficient in reading and writing Chinese, English, and Malay.
  • Majors in journalism, advertising, or new media operations are preferred.
  • Experience in social media operations or related content creation is preferred.
  • Familiarity with the content creation process and characteristics of major platforms.
  • Strong writing skills and robust content planning capabilities.
  • Proficient in video editing software (e.g., Premiere, Final Cut) and image editing tools (e.g., Photoshop, Canva).
  • Creative and capable of consistently producing high-quality content.
  • Ability to work under pressure and adapt to high-intensity content creation schedules.


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