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Marketing Communications Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time
About the Role:

As a Marketing Communications Manager at Touch 'n Go Group, you will be responsible for developing and executing comprehensive marketing communications strategies that drive business results. You will work closely with internal stakeholders to launch and manage campaigns across various communication channels such as TVC, radio, print, OOH, PR, digital marketing, email, SMS, app push marketing, and social media. Your key responsibilities include developing and implementing marketing communications strategies, building on product positioning and messaging, and collaborating with cross-functional teams to drive integrated communications.

Key Responsibilities:
  • Develop and implement comprehensive marketing communications strategies.
  • Collaborate with cross-functional teams to drive integrated communications.
  • Build on product positioning and messaging to differentiate new products in the market.
  • Launch and manage campaigns across multiple communication channels.