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User Acquisition Specialist
3 weeks ago
We are seeking an experienced User Acquisition Specialist to join our team at Supermom Pte Ltd. The ideal candidate will have a minimum of 4 years' experience in user acquisition marketing, either with B2C brands or agencies.
The successful candidate will have a proven track record of managing successful B2C demand generation programmes and prior experience working with beauty treatment industry and/or mom&baby FMCG is highly valued.
Responsibilities- Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to drive user acquisition and lead generation.
- Leverage Multiple Marketing Channels: Utilise paid ads, community activation, partnerships, events, telesales, and offline promotions to reach target audiences.
- Manage Campaign Teams: Lead and manage teams of specialists, including paid ads, CRM, data processing, copywriting, and design experts.
- Forecast Budget/CPL and Timelines: Accurately forecast budget, cost per lead, and timelines for campaigns.
- Monitor Performance and Optimise Campaigns: Continuously monitor campaign performance and make data-driven decisions to optimise results.
