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Market Insights Director

2 weeks ago

Klang, Selangor, Malaysia NielsenIQ Full time

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. As a Market Insights Director, you will be responsible for driving recruitment targets, focusing on key areas such as identification of industry touchpoints, improvement of coverage through retailer recruitment, refinement of the value proposition, and internal coordination.

The ideal candidate will have a solid understanding of the data analytics industry, business model, products, services, and solutions, as well as solid sales skills and developed sales expertise in the target scope. They will also have a strong network and industry understanding to forge pivotal connections with key industry stakeholders within retail.

  • Responsibilities:
  • Drive recruitment targets and focus on key areas such as identification of industry touchpoints, improvement of coverage through retailer recruitment, refinement of the value proposition, and internal coordination.
  • Take a leading role in refining and enhancing GfK's value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go-to-market are competitive and relevant.
About Us

NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.