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Market Development Expert

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia MAXIS Malaysia Full time

About Our Culture

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  • We value inclusiveness, diversity, and close collaborations to create impact for ourselves and others.
  • We are committed to empowering our employees to turn their ambitions into achievements.
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Job Overview

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  • We are seeking a Senior Specialist to develop and execute go-to-market strategies for products in Open Channel.
  • This position requires a deep understanding of market dynamics, customer behavior, and competitive landscapes in the telecommunication business.
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Key Responsibilities

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  • Develop comprehensive GTM Plans: Create detailed end-to-end GTM execution plans for new product launches, upgrade and service offerings.
  • Work closely with Product Development, Marketing and Regional Sales teams to ensure launch readiness.
  • Ensure channel and product communications are aligned to business objectives.
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Team Collaboration

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  • Facilitate team integration: Act as the liaison between Product Development, Marketing, Sales and Operations to ensure cohesive execution of GTM initiatives.
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Market Analysis

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  • Analyse GTM Effectiveness: Monitor and analyse the effectiveness of GTM strategies using performance data and market feedback.
  • Implement data-driven improvements.
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Stakeholder Relationships

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  • Communicate insights and recommendations to stakeholders to support informed decision-making.
  • Cultivate strong relationships with key stakeholders to ensure alignment and buy-in for GTM initiatives.
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Requirements

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  • Bachelor's degree in Business Administration, Marketing, Telecommunications, or a related field; MBA preferred.
  • 10+ years of experience in telecommunications, technology, or a related industry, with a strong focus on go-to-market strategy and execution.
  • Proven track record of successfully launching and scaling products or services in competitive markets.