Paid Advertising Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia MyAtlas Digital Full time
About the Role:

We are looking for a skilled Paid Ads Specialist to join our marketing team at MyAtlas Digital. The successful candidate will be responsible for driving traffic, increasing conversions, and growing our online presence through strategic ad placements and performance optimizations.

Responsibilities:
  1. Develop and execute paid campaigns across platforms like Facebook, Instagram, Google, TikTok, and Telegram.
  2. Manage and allocate advertising budgets to maximize return on investment.
  3. Analyze campaign performance, adjust strategies, and improve bidding, targeting, and creatives.
  4. Refine audience segmentation using demographic and behavioral data.
  5. Collaborate with creative teams to develop engaging ad content.
  6. Test and optimize ad creatives, copy, and targeting for improved performance.
  7. Monitor key metrics (e.g., CPC, CTR, ROI) and provide actionable insights.

Requirements:
  1. 2-3 years of experience managing paid ads across platforms.
  2. Expertise in tools like Facebook Ads Manager, Google Ads, and TikTok Ads.
  3. Strong analytical skills and a data-driven mindset.
  4. Proficiency in A/B testing and optimization techniques.
  5. Excellent communication skills.
  6. Familiarity with Google Analytics, tracking pixels, and UTM parameters.


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