Market Research Lead

2 weeks ago


Petaling Jaya, Selangor, Malaysia BTI Executive Search Full time
Job Description:

We are seeking a highly skilled Market Research Lead to join our team at BTI Executive Search. As a key member of our consumer insights function, you will be responsible for leading and managing strategic research projects from conception to execution.

Main Responsibilities:

  • Develop and execute comprehensive market research plans, including qualitative and quantitative methodologies.
  • Analyze and interpret complex data to provide actionable insights that drive business growth.
  • Collaborate with cross-functional teams to ensure alignment of insights with strategic initiatives.
  • Present key findings and recommendations to senior leadership and stakeholders.
  • Lead, mentor, and develop junior team members to build a high-performing insights function.

Key Qualifications:

  • Minimum 5 years of experience in market research/consumer insights in an FMCG environment or equivalent.
  • Proven experience in leading and managing teams to deliver consumer insights projects.
  • Strong analytical skills and ability to synthesize complex data into clear, actionable insights.
  • Expertise in both qualitative and quantitative research methodologies.


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