Public Relations Specialist Lead
2 days ago
We are a dynamic team in Cyberjaya looking for a seasoned professional to lead our strategic communications efforts. As a key member of our corporate communications team, you will play a vital role in shaping and delivering effective marketing strategies and plans for all Student Recruitment and Faculties, ensuring their offering aligns with the Group's strategy.
Job RequirementsThe successful candidate will have at least 2 years of experience as a Public Relations Specialist, with a degree in PR, communications, journalism, or a similar relevant field. They will possess excellent communication, presentation, and leadership skills, as well as outstanding organisational and time management skills.
Key Responsibilities- Marketing Initiatives
- Support all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner.
- Develop clear and powerful messages of the campaign, product, brand, and value proposition to each market segment in accordance with the Group's brand guidelines.
- Ensure marketing initiatives are implemented based on alignment with the Faculty's portfolio.
- Strategy and Reports
- Track, monitor, and report critical market and competitive research, data, and analytics to drive insights.
- Monitor and report competitive analysis/market intelligence, prospecting, lead generation, promotions, communications, and budgets, strategic planning, and customer/revenue retention and growth.
- Review and report on all Student Recruitment campaigns by the end of intake with the Manager for stakeholder management.
- Track, monitor, and report all aspects of marketing planning and budgeting to ensure timely payments.
- Support external agencies to ensure deliverables are of quality and provided efficiently in a timely manner.
- Digital Marketing
- Support in the development and implementation of digital student recruitment campaigns with data and analysis.
- Measure the effectiveness and efficiency of digital marketing campaigns against agreed Cost per Lead (CPL), Cost per Acquisition (CPA), and Return on Investment (ROI) metrics.
- Skills and Qualifications
- At least 2 years previous working experience as a Public Relations Specialist.
- Degree in PR, communications, journalism, or similar relevant field.
- 2 years of experience with Social Media management.
- Excellent communication, presentation, and leadership skills.
- Outstanding organisational and time management skills.
- Aptitude in presentation and public speaking.
- Critical thinker and analytical problem solver.
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