Digital Marketing Strategist

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia TEAM LEWIS Full time

About TEAM LEWIS

We are a global marketing agency that has transformed from start-up to multi-national in just over two decades. Our success can be attributed to a combination of factors.

Talented individuals delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions have all contributed to our growth.

TEAM LEWIS has won numerous prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity funded by TEAM LEWIS. The TLF supports individuals undertaking charitable activities and charitable organisations in achieving their goals. It promotes social, cultural, economic, and environmental innovation that benefits society. The TLF aims to strengthen the bonds between the communications industry, businesses, governments, and non-profits.

Purpose of the role

The Performance Marketing Manager will play a key role in planning, implementing, and reporting on paid omni-channel digital campaigns across client accounts. This individual will take a proactive and analytical approach in developing paid digital strategies and campaigns, from channel and audience planning to campaign implementation and optimisation for efficiencies.

Key responsibilities and tasks

  • Assists the team with the management of client accounts and projects, providing insightful advice and recommendations to clients and team members regarding digital tactics and online opportunities based on data.
  • Supports relationships with clients, establishing self and LEWIS pulse as an invaluable long-term partner for digital communications services.
  • Coordinates communication with select clients, internal stakeholders, and ensures deadlines and service agreements are adhered to.
  • Participates in the business development process by supporting with pitch preparation and research.

Performance Marketing

  • Develops paid digital strategies and plans across various online platforms that meet the clients' objectives, including Meta, TikTok, programmatic, display, YouTube, SEM, and LinkedIn.
  • Conducts analysis or research on audience, keywords, past reports/benchmarks to support the development of effective multi-channel digital campaigns.
  • Prepares media diaries - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timelines.
  • Prepares ad tracking and/or serving tags, ensuring required pixels are shared with the client or team lead.
  • Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, URL, ad tracking are implemented accurately.
  • Optimises campaign, audience, creative, budgets, and bids across multiple channels to achieve campaign goals based on aligned frequency.
  • Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance.
  • Troubleshoots campaign problem areas, and suggests a course of action.
  • Identifies growth and scale opportunities.
  • Maintains accurate budget tracking, communicating potential under/overspends with the account lead.
  • Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team.

Reporting and Analysis

  • Works with analytics team to ensure all data into reports, and dashboards are accurate and done timely.
  • Develops campaign reports based off data extracted and draws observations on trends, performance insights, and actionable recommendations to be applied to the next campaign.
  • Communicates campaign performance to internal and client stakeholders in a timely manner or upon request.

General

  • Takes a proactive role in promoting the LEWIS brand, its work, identity, and values.
  • Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across various platforms.
  • Contributes and supports the continuous improvement of systems, practices, and policies.
  • Overall, is a guardian of best marketing practice.

About You

  • At least one 4 years of experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.
  • Confident in performance media activation; hands-on experience on self-service biddable platforms.
  • Experience in using and/or knowledge of Google Analytics 4.
  • Passionate about and engaged with the fast-changing world of performance and digital marketing.
  • Keen interest in understanding client business issues and requirements and how you can support.
  • Strong project management skills with an ability to plan and prioritise.
  • Acute attention to detail, comfortable managing and analysing campaign data.
  • Calmness under pressure and ability to be agile in managing and achieving tight deadlines.
  • Proven competency in managing a varied workload.
  • Ability to interact confidently with mid to senior internal and external (client) stakeholders.
  • Creative thinking and an open-minded approach.

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