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Digital Analytics Strategist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia CIMB Group Holdings Berhad Full time

CIMB Group Holdings Berhad is seeking a seasoned Digital Analytics Strategist to lead the development of data-driven insights that inform business decisions. As a key member of our team, you will be responsible for developing frameworks and best practices for data extraction across CIMB internal systems.

Responsibilities
  • Identify key objectives, financial metrics, and other performance measures for the department.
  • Stay updated on the digital landscape to capitalize on opportunities and mitigate risks.
  • Provide advice and support to stakeholders to help achieve the Group's overall business objectives.
Key Objectives
  • Analyze and interpret data to enhance customer segmentation, improve acquisition, engagement, retention, and loyalty.
  • Conduct detailed analyses and provide actionable recommendations to improve the digital user experience.
  • Maintain expertise in web analytics, web/app personalization best practices, and relevant tools.