Head of Digital Marketing and Content
2 weeks ago
Our goal is to provide trusted financial security and empowering people to live healthier and more fulfilling lives. We foster a culture that values diversity and inclusion for our people, customers, and partners. We strive to make Prudential Hong Kong Limited a place where everyone can connect, grow, and succeed. Our culture emphasizes collaboration, innovation, and mutual respect.
We seek an experienced digital marketing leader to oversee our content strategy, which includes media relations, social engagement, thought leadership, and brand & product campaigns. The ideal candidate will have expertise in communication fundamentals, including consumer insights, messaging strategy, campaign planning, media tactics, and digital planning. Additionally, they should have experience in content creation, vendor management, and digital marketing tools.
Main Responsibilities:
Lead and develop our content strategy, content calendar, and engaging content to reinforce our brand presence, brand engagement, thought leadership, and increase positive sentiments across our owned platforms.
Co-Lead full funnel marketing and/or digital campaigns from concept to execution with the larger B&C team, including lead generation and leads nurturing.
Build and maintain effective relationships with potential content partners, such as influencer networks, news and lifestyle sites, and more.
Manage roster agencies & partners to launch campaigns and maintain an always-on brand presence on time and within budget.
Optimize, deploy MarTech solutions, and maintain our Corporate Website, including development of new pages, tracking performance, and optimization of SEO/SEM with the support of the media agency.
Advise on digital-related queries (user journey, campaign setup and tagging, technical support with coordination with regional technologies) to our divisions within PAMB.
Drive growth of digital competencies and stay updated with the latest digital innovations amongst team members.
Report on performances of campaigns, social assets, and CWS, etc.
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